Head of Digital Marketing

About KURK

KURK is a mission-driven health brand tackling one of the world’s biggest health challenges: inflammation, chronic pain,and longevity.

Founded by two best friends after their own battles with cancer, we are developing the world’s best natural solutions for common health challenges in our own lab. Today we have:

- Vertical integrated product pipeline with industry leading repeat purchase rate and a Science Advisory Board with 2 medical doctors and 3 health Ph.D.’s

- Fast DTC growth across the UK, US, and Australia

- A clear plan to triple revenue over the next 18/24 months

We’re building the defining natural health brand of the next decade — and now we need a Head of Digital Marketing to own and scale our online growth engine.

The Opportunity

This role sits at the intersection of growth, e-commerce, and customer lifecycle. You’ll be responsible for driving profitable acquisition and retention across all digital channels while ensuring our Shopify storefront delivers a world-class experience.

Reporting directly to the CEO and part of our management team, you’ll be both strategic and hands-on, with the mandate to build the team, systems, and campaigns that fuel Kurk’s next stage of growth.

Key Responsibilities

1. Acquisition (Performance Marketing)

- Own strategy and execution across Meta, Google, YouTube, Influencer, and PR amplification.

- Manage and optimise paid spend with a sharp eye on CAC, LTV, and payback periods.

- Test and scale new channels (TikTok, affiliate, healthcare practitioner referrals).

2. Retention & Lifecycle Marketing

- Own Klaviyo CRM (email/SMS): flows, campaigns, segmentation, churn reduction.

- Develop and improve subscription and loyalty programs to increase retention and LTV.

- Run personalised campaigns targeting 40+ wellness customers and new recovery/longevity segments.

3. Conversion Rate Optimisation (CRO)

- Lead A/B testing across landing pages, upsells, checkout flows, and subscription funnels.

- Ensure tracking and attribution are clean across Shopify, GA4, and paid platforms.

- Drive continuous improvements to conversion rate, AOV, and repeat purchase rate.

4. E-Commerce & Tech Stack

- Oversee day-to-day management of our Shopify Plus storefront.

- Integrate and optimise tools (subscriptions, attribution, review platforms, CRO tools).

- Own reporting dashboards to provide real-time growth and performance insights.

5. Leadership & Collaboration

- Build and manage a lean team (growth marketer, CRM exec, paid media buyers).

- Collaborate with our science, creative, and operations teams to launch products and campaigns.

- Work with CEO and board to align digital strategy with overall company growth.

About You

- 3+ years in digital marketing / e-commerce growth, ideally in DTC wellness, supplements, or CPG.

- Deep, hands-on expertise in Shopify, paid media, CRM (Klaviyo), CRO, and analytics.

- Proven record of scaling acquisition profitably with disciplined CAC:LTV.

- Strong analytical skills — you’re fluent in attribution models, cohort analysis, and dashboards.

- Customer-first mindset: you understand how to engage a 40+ health-conscious audience.

- Team builder: able to coach and inspire, but also roll up sleeves and execute.

- Hungry, resilient, and excited to help millions live healthier, longer lives.

What We Offer

- Impact: Directly own the engine that drives Kurk’s revenue growth.

- Reward: Competitive salary + performance bonus + equity options.

- Growth: Leadership exposure and a path to CMO as we scale.

- Culture: Entrepreneurial, science-first, mission-led.

- Flexibility: We prefer Hybrid working in our Twickenham lab with global team collaboration (but have flexibility as we value skills and alignment higher).

Send your CV and a short paragraph of why you are the right person to krystal@kurk.life with the Subject line (Head of Digital Marketing: Your Name)