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Marketing Executive

4 months ago

York, United Kingdom Simpson Associates Full time

Simpson Associates transforms raw data into actionable insights that drive positive change.

Our Microsoft data expertise, our specialist sector knowledge, plus our innovative and trusted advice and guidance are just some of the reasons clients choose to work with us.

Our mission is to help purpose-led organisations from within the public and private sectors to harness data as a lever for change and enable them to realise business value more quickly. We provide the full range of services to support organisations on their data transformation journey. From advisory support and data strategy, to developing Data & AI solutions, right through to providing a range of managed services.

We are a Microsoft Solutions Partner, holding the Analytics on Microsoft Azure Specialisation and the Migrate Enterprise Applications to Microsoft Azure Specialisation, as well as Solutions Partner designations in Data & AI (Azure); Digital & App Innovation (Azure); and Infrastructure (Azure).

But it's not just about the badges. We are proud to be recognised as the winner of the 2024 Microsoft Community Response Partner of the Year award, reflecting our dedication to using technology for positive change. We are also a Databricks partner, and an IBM Gold Partner, specialising in Cognos Analytics and Planning Analytics.

With offices in York and Sheffield, and a team based throughout the UK – we champion creativity, innovation and collaboration in the workplace.

The Role

As Marketing Executive, you’ll be joining an existing marketing team that has a huge breadth of experience. An exciting new opening, which has been created in line with wider growth plans at Simpsons, the successful candidate will have the opportunity to work across all solution areas of the business and will be key in supporting the marketing team to promote the Simpsons brands through a variety of channels.

Key Responsibilities
  • To work with the Marketing Manager to generate new leads through a variety of marketing activities
  • Responsible for creating campaigns in line with the overall marketing plan, including creating content and managing supporting channels, such as events & exhibitions, webinars, podcasts, collateral, etc.
  • Responsible for management of social media channels
  • Collaborating with the wider Marketing team to work on multi-channel campaigns
  • Analysis of customer behaviour and marketing performance using HubSpot analytical tools, including presenting back on results achieved
  • Monitoring of competitor activity

Tasks

  • Working with the Marketing Manager to create multi-channel campaigns in line with the marketing plan
  • Liaising with the sales teams and other key stakeholders to create campaigns to align with their sector focus areas
  • Setting up workflows and automation within HubSpot, including monitoring and analysing results
  • Writing copy and producing content for use within the campaigns, to ensure we’re positioning the offerings for the right audience. Including the production of content such as blogs, white papers, emails, newsletters, infographics, social media posts, press releases.
  • Production of graphics for use on email templates/social media/website, plus working in conjunction with creative agency where necessary.
  • Maintenance of content on company websites
  • Creating landing pages/web pages using WordPress/HubSpot, personally and in conjunction with digital agency, including exploring considerations for optimum web architecture
  • You Tube video management and production
  • Event management: Facilitating Simpsons attendance at events and exhibitions – virtual and in-person events, All elements related to attendance at an event - stand needs, branded items, lead generation activities, Promoting Simpsons seminars, workshops or webinars through a number of channels & Organising corporate events such as annual customer Race Day events
  • Liaising with 3rd party agencies to support Marketing activities, including: Graphic Design Agency & Digital agency for work on the website
  • Monthly reporting on activity and results
Skills and Attributes Required
  • Degree is desirable but not essential
  • Marketing qualifications desirable
  • Experience in a marketing role, with at least 3 years’ recent experience working within a B2B marketing role.
  • Experience and confidence using;
  • Marketing Platforms
  • Experience of WordPress/HubSpot website content management
  • Experience of using HubSpot marketing platform
  • Analytics - Experience using HubSpot analytical tools and reporting on marketing performance of campaigns
  • Design - Some knowledge of Adobe Suite including Photoshop, Illustrator, InDesign or Canva
  • SEO - An understanding of SEO when writing web content, Social media platforms to generate leads and customer engagement & Particular experience of LinkedIn, Twitter, Instagram
  • Event Management - Exhibition, in-person, and online event logistics and management