SEO Copywriting Specialist

**About Accu**

Accu is one of the fastest growing companies in UK engineering. We take pride in serving more than 50% of the top 100 global manufacturers through our online store: Accu.co.uk. To hit our growth targets, we’re looking for great people to join our talented team in 2023.

We work with our customers to create life changing advancement, from tiny screws in children's prosthetic limbs, to precision bolts within fusion reactors that promise unlimited clean energy, our components are delivered across the world to help build a better tomorrow.

We have an “Excellent” TrustPilot rating and an overall “5 Star” rating on Google. We truly are nuts about offering the best experience to all our customers.

We are guided by these principles:

- Be the most loved buying experience for engineers and innovators.
- Leverage technology to make engineering faster and more accessible.
- Deeply understand our customer’s expectations, then blow them out of the water.
- Nurture a highly efficient and innovative workplace that allows everyone to grow.

As a business, we care about our impact on the environment. We're here to minimise waste, protect the planet and support projects that make lives better.

**The Role**

As SEO Copywriting Specialist you will work closely with Accu’s marketing team to create engaging, useful and interesting content that drives relevant prospects to our website.

**Skills**

A solid understanding of SEO principles and some experience with content marketing & SEO tools such as Ahrefs, Moz, Sistrix, SEMRush Hubspot, Google’s Keyword Planner & Search Console would be an asset.

**Responsibilities**
- Create compelling content that establishes Accu as an expert in the engineering space and helps drive more targeted organic traffic to Accu.co.uk, including:

- articles, case studies, technical guides & new product launches
- Formulate search engine optimised descriptions for our range of engineering components, working closely with other teams on joint projects, including:

- Engaging with engineering department on technical specifications, 3D model creation & creating training resources
- Working with the Merchandising team to create optimal product & category names, identifying best keywords to target the right audiences
- Collaborating on marketing team projects, including:

- Brainstorming, refining & developing new creative ideas for campaigns
- Writing storyboards & scripts for video content and ad creatives e.g. YouTube Ads, TikToks & Instagram Reels.

**Essential Experience & Qualifications**
- Experience editing technical documentation & articles written by others.
- Experience blogging and/or writing marketing copy that clearly communicates a product’s benefits and unique selling proposition.
- SEO fundamentals - a basic understanding of how web pages rank and have applied this to projects you have undertaken.
- Google Search Console or other SEO Tools that capture data to help plan content production to grow organic website traffic.
- Exceptional written and verbal communication skills.
- Interest in engineering and a curiosity in how things work.

**Non-Essential Experience**
- Graphic design fundamentals - if you have a keen eye for shapes, images, colour, typography, and layout - fantastic If not, we’ll help you develop these skills.
- Fluency in a foreign language (i.e. German/ French/ Polish) would be a positive.

**Technical Skills**
- We use G-Suite to collaborate - it’s an online version of MS office.
- Google Search Console or other SEO Analytics Tools
- Excel - important for crunching data and seeing what’s working and what’s not.

**The Team and What We Offer**

We’ve created a self-directing workplace that cultivates a culture of inclusion and belonging, whilst allowing everyone to grow. We have built a close-knit team with an extremely low employee turnover rate, here’s a few things you can look forward to:

- Competitive salary with a transparent pay structure.
- Opportunity for progression at a high growth company.
- 4 day week.
- Remote and flexible working.
- Over 1,000 perks through Perkbox.
- 6 weeks paid annual leave. Earn up to 7 weeks through our length of service bonus.
- 3 months paid maternity leave & 1 month paid paternity leave.
- Pension scheme.
- Accu Academy - a fund to grow our employees' skills.
- Bean to cup coffee, soft drinks and fresh fruit in the office.
- Sports & Social activities escape rooms, go-karting, food, drink and much more.
- Cycle to work scheme.
- £300 birthday bonus.

**Job Type**

Full time, Permanent, Flexible and Remote-Working Available

**Working Days/Hours**

4 Day Week, Monday to Friday, 34Hrs

**Salary**

Up to £28.4k depending on experience.