Product Content Lead

3 weeks ago

London, United Kingdom Sainsbury's Full time

**Location**
- Holborn Store Support Centre and Home, Sainsbury's Supermarkets Ltd 33 Holborn, London, EC1N 2HT

**Hours**
- Full-time

**Contract-Type**
- Permanent

**Salary**
- Competitive Plus Benefits

**Areas of business**
- Retail

**Closing date**
- 2024/05/30 11:02:00

**Job ID**
- 236240

We’d all like amazing work to do, and real work-life balance. That’s waiting for you at Sainsbury’s. As the link between sellers and buyers, retail and head office, our retail operations team is the cog that keeps things running. With teams focused on store facing, labour, transformation, online, delivery and contact centre work, we touch almost every part of the business. It’s an incredibly fast-paced environment where you need to pivot not just daily, but often hourly. So while we plan all we can, it’s vital that we all think outside our job descriptions and look to optimise and improve how we do everything. There’s also a real team ethos. After all, it’s people like you who are going to truly transform this part of the business.

**In a nutshell**

At Sainsbury’s we believe that the customer should be at the heart of everything we do which is why we have put digital at the centre of our vision of being there for their customers whenever, wherever and however they want and of serving more of our customers more of the time. Within Digital we are one organisation, driving brilliant experiences across all our brands operating in agile teams and working seamlessly together to make the most of the exceptional knowledge, insight and talent that we have across the Division.

As the Product Content Lead you will be accountable for the delivery of Product Content and Imagery across a number of our General Merchandise and Home categories - this will mean accountability for launching products across multiple websites e.g. Argos.co.uk, and Habitat.co.uk. Annually, you will oversee the successful launch of several thousand products across our websites. Working closely with the offshore Digital Operations Centre (DOC), you will build and execute a content strategy to remove customer pain-points, by creating a better user experience to allow customers to discover, find and decide on the right product for them. You will use robust stakeholder management and influencing skills to deliver the category content strategy, working effectively and collaboratively with the wider business and group functions.

We are on an exciting journey to re-establish our product content quality; we want our customers to directly associate our content with our brand identities. Our goal is to surprise and delight our customers by providing them will all the information and richer content required to make an informed purchase. Because of this, having an excellent understanding of quality product content, SEO, CGC, a mobile-first approach and a high attention to detail are vital skills for this role.

**What outcomes I need to deliver**
- To provide operational leadership to the team in the offshore Digital Operations Centre (DOC) who are accountable for the day-to-day maintenance of all the category’s product related data within the company’s main product Information database, ensuring that all customer-facing product information continually meets the changing needs of the Argos customer.
- To facilitate operational efficiencies whilst looking for opportunities for continuous improvement and ensuring the accurate and timely delivery of product content to schedule.
- Build collaborative relationships with key stakeholders across Digital, Offshore Digital Operations Centre, SEO, Product, Commercial, Marketing and Analytics, influencing across functions.
- Develop and coach the Product Content Teams on and offshore, ensuring that customer focus, commercial awareness and category expertise are achieved by all members of the team.
- Effectively plan, organise and prioritise the requirements of the business against associated deadlines.
- Support delivery of business objectives by leading creation and execution of a 6-12 month product content strategy for owned product categories, supporting category priorities and initiatives, customer trends and promotional activity.
- Lead and own delivery of a continuous improvement programme across all focus categories, ensuring our PDPs, filtering and navigation is optimal for the category.
- Understand, own and deliver targeted optimisation plans to reduce customer struggles by focusing on reduction in PDP ‘Failure State’ (i.e., when and why customers leave a PDP without adding to basket).

Act as Project Lead where needed on key production and content uplift projects, working closely with the DOC to deliver high quality content improvement work to required deadlines.
- Measure success of content strategy implementation on both the business and the customer to build into future category content plans.
- Access, interpret and utilise analytics to suggest and trial new initiatives or content e

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