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Social Media Specialist

4 months ago

Stamford, United Kingdom Chartered Institute of Procurement and Supply Full time

Do you have over 2 years of experience managing social media channels including strategy, planning & scheduling?
- Are you able to manage multiple social media platforms & accounts effectively?
- Are you a great communicator & collaborator?
- Are you a creative person who can make engaging social media content?

With an excellent understanding of social media campaign management planning, delivery and execution, this new role joins a growing Marketing & Communications team at an exciting time as we start to benefit from significant investment in new integrated digital systems and platforms that will allow us to deliver more targeted and effective marketing campaigns to both our B2C and B2B audiences globally.

The role reports into our Digital Marketing Team Manager and will focus on creating a global social media strategy for the organisation, supporting our regional teams with their social media channels, creating, managing and scheduling campaigns for all our social media pages to boost our engagement and reach across social media platforms.

**Key Responsibilities**
- Responsible for developing and implementing a global CIPS social media strategy to drive brand awareness and engagement.
- Manage the day-to-day operations of CIPS’ social media platforms, including creating and scheduling content, liaising with regional teams globally and managing our social media management tool.
- Ensure we are fully utilising the functionality available on our social media management platform and provide/lead internal training sessions where needed internally. Manage our Advocacy Board.
- Advise and support with our regional teams how to grow their social media presence & ensure best practices are being withheld.
- Establish social listening activities as required.
- Responsible for all our main CIPS social channels and the growth of global social followers and engagement, as well as evaluating whether we should have a presence on other channels.
- Engage in proactive conversations with our audiences across the relevant social media channels, monitoring, responding, and liking relevant comments.
- Use calendars and timelines to schedule content as well as analysing, managing, and altering schedules where necessary to optimise engagement and reach.
- Work closely with our Marketing Managers to deliver organic social elements of our wider marketing campaigns ensuring they achieve campaign objectives.
- Work with the Digital Marketing Team Manager & paid social agency to provide paid social project support where required such as liaising with Marketing Managers, creating briefs for paid social agency with Digital Marketing Team Manager, monitoring & reporting.
- Provide monthly social media reports covering metrics and analysis of all our social channels, making recommendations for improvements as required.
- Have excellent written and verbal communication skills and a keen attention to detail.
- Development and management of appropriate social media groups including identifying new opportunities where appropriate.
- Manage content and day-to-day activities, including drafting copy for social media posts to support ‘always on’ or campaign assets and ensuring copywriting is in-line with the brand tone of voice and messaging is consistent.
- Where required, liaise with internal designers to produce creative campaign assets that are on brand and can be applied globally.
- Stay up to date with latest trends in social media and share with marketing colleagues globally

**Job Types**: Full-time, Permanent

**Salary**: £31,509.00-£37,419.00 per year

Work Location: In person

Application deadline: 26/06/2023