Trade Marketing Specialist

6 months ago


Winsford, United Kingdom Solina Group Full time

At Solina, our community of over 3,900 people share a **passion for food** and live our entrepreneurial culture.

We design **customised savoury solutions** for our clients operating in the food industry, food service, butchery and nutrition markets. **With sustainability at the heart** of our business model, we aim to produce food that is good in every sense of the word : delicious, nourishing, affordable, sustainable and convenient.

Solina is a fast growing business, with 41 production sites and R&D laboratory, we are present in more than 18 countries mainly in Europe and North America.

By constantly rethinking culinary solutions, **we make food matter for people and the planet.**

If you're ready for a new adventure in a fast-growing, passionate, international company, **join us**

The Trade Marketing Specialist will perform the following activities in order to meet/exceed agreed business KPI’s:
**Responsibilities**:

- Develop and execute strategic plan to further develop productive relationships with our wholesaler marketing network, to enhance their experience of working with us
- Keep all product information up-to-date across wholesaler online and offline communications, including product ingredient changes, amends to nutritional information and new product launches
- Monitor the external use of imagery, ensuring all pack shots are current and supply relevant lifestyle imagery
- Liaise with Graphic Designer and Channel Marketing Manager to ensure brand consistency across wholesaler websites
- Work collaboratively with the commercial team to deliver new product launches, delivering the appropriate information and resources to wholesaler customers
- Understand the market, key trends and influences, allowing you to share relevant blog posts, articles and social media posts with marketing counterparts
- Contribute to our quarterly trends brochure and share with the marketing wholesaler database
- Work collaboratively with the sales team to plan, execute and attend regional trade shows
- Take advantage of relevant online and offline advertising opportunities and work with our Graphic Designer to build bespoke digital banners and printed adverts
- Research and identify new opportunities
- Attend industry functions, such as association events and conferences, and provide feedback and information on market and creative trends
- Stay up-to-date with new product launches and competitor activity, communicating findings to the commercial team
- Work with Marketing Manager to advise on annual spend for wholesaler advertising, collaborations and activities
- Provide Marketing Manager with a monthly report of key activity
- Marketing qualifications
- Minimum 2 years experience



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