Senior Marketing Executive

4 weeks ago


Newcastle upon Tyne, United Kingdom Zenopa Recruitment Ltd Full time

Our client is the UK's largest provider of back office, compliance, and workforce solutions in primary care and dental.

They have ambitious and exciting growth plans and are looking for talented individuals to be part of their journey. As they continue to grow rapidly, this is an exciting opportunity for a Senior Marketing Executive to join their Marketing team

Reporting to the Head of Marketing, and working collaboratively with the Marketing, Sales, Product and Studio Teams, you will play an integral role in developing and supporting our marketing strategies for both our B2B and B2C segments. With a passion for understanding customers, you will actively contribute to devising and executing strategies that engage our current audience and attract new healthcare professionals and providers.
- Content creation: Developing, coordinating, and managing the production of various types of content, such as blog posts, case studies, videos, webinars, and social media updates, tailored for both our B2B and B2C markets.
- Take an active role in shaping the division's social media strategy, with a focus on increasing audience size and engagement rates. Our social media channels are LinkedIn, Twitter, Facebook and Instagram.
- Work in conjunction with the Product team to understand market trends and analysis, market trends, competitor activities, customer needs, and emerging opportunities to inform marketing decisions and maintain a competitive edge.
- Event marketing: Planning, organising, and executing marketing events, such as trade shows, conferences, webinars, and product launches.
- Sales enablement: Collaborating with our sales team to develop campaigns to attract and engage potential customers, and nurturing leads through the sales funnel with targeted marketing efforts.

Essential
- A minimum of 2 years of experience in a marketing role
- Excellent writing, editing & proofreading skills in both long, short and creative copy.
- Passionate about the health-tech industry or NHS
- Takes a highly creative approach, is able to think outside the box and is willing to test different approaches to find the right one.
- The ability to multi-task and manage several briefs/projects at a time.
- Proactive and a self-starter
- A team player

Desirable
- Knowledge and experience of WordPress
- Experience writing for healthcare organisations, and knowledge of the NHS and its structure.
- An eye for design and the ability to use creative tools such as Canva to produce supporting graphics for your content.
- Experience in a product marketing role

This is a full-time role-based in Newcastle upon Tyne. Hybrid working is available.
- Income Protection
- Life Assurance
- Enhanced pension
- Health Cash plan
- 28 days annual leave + bank holidays
- Sick pay scheme

**Salary**: £28,000.00-£34,000.00 per year

**Benefits**:

- Company events
- Company pension
- Cycle to work scheme
- Life insurance
- On-site parking
- Wellness programme
- Work from home

Schedule:

- Monday to Friday

Ability to commute/relocate:

- Newcastle upon Tyne: reliably commute or plan to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 1 year (preferred)
- Marketing: 2 years (preferred)

Work Location: Hybrid remote in Newcastle upon Tyne

Application deadline: 26/05/2023
Reference ID: 71265



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