Apprentice Training Center

2 months ago

Nottingham, United Kingdom John Deere Full time

123

**Major Purpose**:

- Plans and directs implementation of business development strategies, profitability, integration of product and service offerings, channel, pricing and promotional strategies for target customers.

**Major Duties**:

- Oversee a particular area, product, or service within the larger marketing strategy. Involves managing development or delivery (or both).
- Serve as ambassador for the essence of the brand and/or maintain a portfolio of brands, defining the measures used to determine brand effectiveness and using the results to inform future activities.
- Assist in achieving brand positioning, and lead on contributing ideas to brand plans.
- Collect and synthesize metrics and other data and participate in reviews of marketing activities to identify possible improvements.
- Use data from a wide range of sources to analyze key themes and identify possible impacts on the business.
- Plan and manage the delivery of projects within an area of professional expertise, using an appropriate project management methodology to give assurance that intended outcomes are achieved.
- Analyze and evaluate the feasibility and relevance of proposed complex products and services and develop and amend, as necessary, with guidance from senior colleagues. May also be responsible for supervising activities performed by a product development or specialist team.
- Take responsibility for all aspects of a life cycle of a product or set of products, including long
- and short-term development and marketing. Stay abreast of trends in the marketplace to ensure the product's competitive position.
- Contribute to stakeholder engagement by identifying stakeholders; by finding out their needs, issues, and concerns; and by reacting to these needs, issues, and concerns, arranging meetings and events and drafting supporting materials to promote understanding and commitment.
- Deliver a budget for an area of the organization or conduct complex analyses on budget progress in other areas of the organization.
- Develop own capabilities by participating in assessment and development planning activities as well as formal and informal training and coaching; gain or maintain external professional accreditation, where relevant, to improve performance and fulfill personal potential. Maintain an in-depth understanding of technology, external regulation, and industry best practices through ongoing education, attending conferences, and reading specialist media.

**Skills, Abilities, Knowledge**:

- Action Planning- Commercial Acumen- Customer and Market Analysis- Data Collection and Analysis- Planning and Organizing- Brand Management and Development- Verbal Communication- Computer Skills- Adaptive Mindset- Analyze Current State/AS-IS State- Assessment- Business Requirements Analysis- Data Control- Define Future State/TO-BE State- Market Research and Analysis- Policy and procedures- Policy and Regulation- Products/Services Management and Development- Project Benefits Management- Project Business Acumen- Project Organization and Structure- Project Portfolio Management- Project Risk and Issue Management- Project Strategy Creation and Alignment- Requirements Elicitation and Facilitation- Review and Reporting- Social Media Management- Stakeholder Expectation Management123

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