Social Media Assistant

3 weeks ago

London, United Kingdom FaceGym Full time

**Social Media Assistant Manager - FaceGym - London**

**The Brand**:
**Key duties and responsibilities**:
Responsibilities for this role include, but are not limited to;
**Strategy**
- Drive social media strategy for FaceGym across multiple platforms and markets including TikTok, Instagram, Facebook, YouTube and Pinterest.
- Direct the implementation of social media strategy: Copywriting, proofing, scheduling and publishing of content across all social media platforms. Ensure a consistent tone of voice.
- Lead development and management of the FaceGym global social calendar, collaborating with the Head of Marketing and wider team for approval and to ensure it aligns with the wider marketing calendar.
- Manage FaceGym founder Inge Theron’s personal social media accounts, working directly with Inge to that enhance her profile and community. Create strategic monthly plan to support business and personal projects.

**Implementation & Community Management**
- Work with creative team to create original and engaging social content that will meet the objective of increasing following, engagement and brand awareness.
- Work with the digital and paid media teams to build organic and paid social optimizations.
- Work seamlessly with the PR team to activate influencer relationships for the global business.
- Create relevant assets for always-on and campaign content streams, in particular Instagram and TikTok, highlighting both service and product and utilizing UGC, IGC as well as positive reviews and events coverage.
- Lead and manage conversations within social platforms using the brand’s tone of voice to help create meaningful dialogue with our customers, driving product awareness, brand buzz and equity. Respond to all comments and enquiries meeting our 24 hour SLA, work closely with customer care/ relevant stakeholders to escalate and resolve issues when necessary.
- Direct the monitoring of UGC from influencers, micro-influencers and fan community, selecting key posts for immediate reposting/inclusion in the forthcoming social calendar

**Analysis & Tracking**
- Implement use of social media management and monitoring tools.
- Collaborate with the Head of Digital in the organization and execution of paid social media planning. Report results weekly.
- Direct the development of weekly social report and end of campaign analysis (considering KPIs; engagement, follower growth, content streams, frequency, timing, audience, competitor etc.)
- Deliver social listening reports on a monthly basis. Identify issues, patterns trends in consumer comments share information with the relevant departments
- Proactively provide insight into trending topics and examples of how competitor brands are utilizing social media to grow their digital footprint, taking inspiration from both in and outside beauty. Suggest newsworthy content to be part of social conversation.
- Management of one intern.

**Person Specification**:

- 3+ years experience in social media in a fast-paced, entrepreneurial environment (salary dependent on level of experience)
- Beauty, wellness and/or fitness brand experience a ++++
- Strong understanding of the balance between DTC and wholesale, and brand/commercial
- Able to demonstrate understanding of strategic use of social media to achieve communications and commercial goals
- Passionate social native
- Aware of all beauty, fitness and wellness related trends and is on the pulse of popular culture both UK & US
- Can demonstrate correct taste levels and aesthetic for the brand, is a creative brand guardian
- Always-on mentality
- Strong organisational skills and ability to multi-task
- Excellent written and verbal communication skills
- Strong editing and proof-reading skills with attention to detail
- Ability to ensure all projects and deadlines are met
- Solid computer skills, proficient in Word, Excel, PowerPoint and Outlook and all social platforms
- Ability to work autonomously and collaboratively

**Our Culture**:
At FaceGym we work hard to ensure we promote a working culture that is positive, inspirational and truly inclusive; our teams are as diverse as our customers, and it’s this diversity that drives our success. We believe that people perform better when they can be themselves, in a healthy and supportive team environment.

When coming to work with us at FaceGym, you are joining an amazing company, but you are also joining part of the Family.

Fun

Audacious

Magic

Inclusivity

Love what you do

You are Important

If these Values mean something to you, and you’d like to work for a Company, where we have fun, are kind to each other and are continuously striving to be the very best - then we want to hear from YOU

**Our Benefits**:

- Great discounts on FaceGym workouts and products
- Enhanced pension
- 25 days holiday, exclusive of Bank Holidays
- Confidential 24-hour Employee Assistance Programme

Only those eligible to work in the UK or have a valid UK work permit/ visa will be considered

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