Consultancy Assignment for a Content Writer
3 weeks ago
**Terms of Reference - Content Writer**
Project name:
Content Consultant - Writer
Commencement:
March 2024
Duration:
6 months
**Background & Context**
CAFOD is looking for an experienced copywriter and interviewer who can support CAFOD on a temporary 6-month basis to create compelling content and propositions for fundraising appeals and produce copy for direct mail, and digital channels including CAFOD’s Harvest and Advent appeals.
**Scope of Work**
The consultant will work as part of the Creative Content Team in the Communications, Advocacy and Education group. The consultant will also work closely with international teams, fundraising, campaigns, and education.
**Deliverables**
- Deliver creative development as part of the creative team for CAFOD’s advent and harvest
- Deliver copywriting outputs for CAFOD’s advent appeal working with stakeholders.
- Deliver copywriting for CAFOD’s harvest appeal working with stakeholders.
- Support planned fundraising projects including welcome journeys, Hands-on, thanking and affirmation projects as well as new initiatives such as Big Give.
**Essential Experience**
- Proven experience in fundraising writing or persuasive copywriting, requiring little supervision or checking
- A high level of expertise in optimizing stories/content for all channels including social media.
- Experience in interviewing, particularly vulnerable people, or in difficult environments
- Experience developing concepts for campaigns and leading creative sessions.
- Experience in managing projects with multiple stakeholders
- Understanding of the Catholic community in England and Wales
**Reporting**
- Creative development and final copy for CAFOD’s Harvest Appeal print outputs delivered by 19 July 2024, and digital outputs by 30 August 2024.
- Creative development and final copy for CAFOD’s Advent Appeal print outputs by 30 June 2024 and digital outputs by the beginning of September 2024.
- Final copy for various other outputs as required.
**Contract timescale**
The contract will be held for six months between 11 March and 10 September 2024.
The hours for the contract are in line with CAFOD’s full-time hours, 35 hours per week Monday to Friday.
**Next steps**
- A proposal providing an expression of interest.
- Examples of past work
- A CV with two references
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