Social Media Executive

1 month ago

Bournemouth, United Kingdom Bright Blue Day Full time

**Key Responsibilities**:

- Support senior team members in delivering selected sections of paid campaign strategy, including audience creation, projections, campaign structures, and briefing creatives and client services with suggestions and guidance for creative development
- Assist with the set-up of campaigns to ensure smooth go-live with no errors
- Regularly optimize paid media campaigns for key KPIs as defined in the strategy deck
- Creation of organic content calendars for selected clients. Working with the creative & CS teams, using historical data and the client’s strategic priorities to develop content.
- Analyse account data to derive quick optimizations and deep insights into each campaign/client account
- Share insights clearly, concisely, and in an actionable way with clients and account teams to improve campaigns and recommendations
- Complete regular reporting on campaign performance, feed these results into client review meetings and future creative/strategy development
- Research industry/client/social channels to improve recommendations and develop team/client thinking
- Interact and present to clients on an ad-hoc basis with confidence and expertise to deliver clear recommendations
- Have and develop your social media knowledge: of platforms, industry, and ongoing trends that are shared regularly and implemented immediately to improve the way we do things
- Demonstrate wider agency interest and marketing enthusiasm to connect what we do to the bigger picture and get other expert input

**Required Qualifications & Skills**:

- Relevant BSc/BA degree preferred
- Some experience or exposure to social media campaigns
- Basic knowledge of digital marketing
- Confident knowledge of social media platforms and channels
- A highly motivated and resourceful self-starter
- Demonstrates a willingness to learn, research, and use initiative
- Well organized with excellent attention to detail
- A good communicator, comfortable engaging with clients
- Team player

**What This Means at BBD**:

- You are the ‘go-to’ front line of making sure our campaigns are running efficiently and without errors
- Your attention to detail and ability to spot inconsistencies in recommendations is the envy of the team
- You should be the font of knowledge on your key client campaign performance and what works for them
- Senior members of the team should not be able to get through the day without your support
- You are a key person for delivering new ideas to the team from training and reading

**Benefits**:

- Flexible working
- Team and all-agency events
- Macbook (or laptop equivalent)
- Training budget and conference attendance to support your ongoing development
- 20 days holiday plus all bank holidays for year one, rising to 25 days plus all bank holidays after one complete year of employment.

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