CRM Specialist

1 month ago


St Albans, United Kingdom the Difference Full time

Take a proactive role in the administration of Salesforce and Raisers Edge, including providing specialist support for users across the university, creating dashboards and reports, managing configuration and campaigns, communicating changes and updatesto end users.
- Undertake agreed system maintenance and housekeeping procedures and investigate and resolve faults and queries in the operation and use of CRM and associated marketing systems and digital services.
- Promote and support good practice including compliance with legal and regulatory requirements (GDPR and consent management), and other University procedures and codes of conduct.
- Assist the CRM Manager in developing and delivering specialist CRM training user support, including briefings, presentations, staff development skills, training sessions and producing self-instructional materials and documentation to support colleaguesacross the university on CRM.
- Take responsibility for the building, testing and maintenance of campaign workflow set up, data transformation for reporting and the use of Alteryx and other systems to support and manage workflow within the CRM.
- Develop reporting analytics and insight as guided by the CRM Manager to support measurement of marketing metrics.


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