Content Writer

1 week ago

Salford, United Kingdom LIMA Networks LTD Full time

We have an exciting opportunity for an experienced **Content Writer** to join our expanding Marketing team. This is a fantastic opportunity to lead the direction and evolution of the LIMA brand strategy and produce creative content solutions for campaigns to drive our growth.

For 25 years, LIMA has been a trusted MSP at the forefront of IT - partnering with the world’s leading tech providers to deliver value for ambitious businesses across UK private and public sector. As a fast-growing SME entering the next phase of growth, we have recently defined a new strategy, restructured at the Board level, and taken on external investment. This new role will be instrumental in helping us achieve our goals.

**Role Responsibilities**:

- Create a robust content strategy & plan tailored to Lima’s objectives
- Collaborate with cross-functional teams, including Marketing, Sales, Partners, and Product
- Manage the SEO content strategy to enhance search rankings
- Create compelling narratives which highlight LIMA strengths and value propositions for sales tenders
- Conduct analysis and stay up-to-date with industry trends to identify content gaps and opportunities for thought leadership
- Build and maintain relationships with industry influencers and partners to expand our content reach and amplify our brand
- Ensure content, advertisements, and communications adhere to regulatory compliance.
- Identify potential industry awards and manage the submission process.
- Develop a brand tone of voice guidelines alongside the marketing team
- Ensure a consistent tone of voice and messaging across all customer and employee touchpoints
- Analyse content performance using analytics tools and adjust the strategy accordingly to maximise ROI
- Support the bid and commercial team to ensure the tone of voice and product messaging is on brand across sales pitches
- Previous B2B experience working in-house or agency
- Proven experience in content management, content marketing, or a related role within an IT managed service or tech organisation
- Excellent writing and editing skills, with the ability to craft persuasive and concise content.
- Understanding of SEO best practices and the ability to optimise content for search engines.
- Proficiency in content management systems (e.g., WordPress), social media platforms, and analytics tools.
- Strong project management skills, including the ability to manage multiple projects simultaneously
- Highly organised with a strong eye for detail and ability to prioritise effectively
- Excellent people skills to interact with colleagues, cross-functional teams and senior management
- Hands-on and delivery focused attitude, committed to results and growing the business
- Ability to work well as part of a remote and onsite team with a focus on collaboration and sharing of ideas

**Benefits**:
Joining our team comes with a range of benefits designed to enhance your work experience and well-being:

- Time to relax with 25 days holiday (pro rata for part time employees), plus bank holidays. You will also have the option to buy or sell 5 days leave each year
- An additional paid day to celebrate your birthday with family and friends
- From day one you’ll have access to Medicash our healthcare cash back plan and after two continuous years of service have the option to join our private medical scheme
- Access to ongoing training and development opportunities to help you grow in your career
- Enhanced maternity, paternity and adoption pay after two continuous years service
- Confidential counselling and support services to help you navigate life's challenges
- Salary sacrifice schemes to support you to save for retirement or purchase an electric car or bike
- Engage with your colleagues through team-building activities and events.
- Get prime view seats for the price of a standard ticket at the AO Arena, with full VIP treatment, guaranteed seats and access to a private bar

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