Marketing Executive Uk Direct

4 days ago


London, United Kingdom eFinancialCareers Full time

**About Columbia Threadneedle Investments**
You'll find the promise we make to our clients is the same one we make to our employees**:Your success is our priority**.
Here, you'll find growth and career opportunities across all our businesses. We're intentionally built to help you succeed. Our reach is expansive with a global team of 2,000 people working together. Our expertise is diverse with more than 450 investment professionalssharing global perspectives across all major asset classes and markets. Our clients have access to a broad array of investment strategies and we have the capability to build tailored solutions matched to clients' specific requirements.
We appreciate that work-life balance is an important factor for many when considering their next move so please discuss any flexible working requirements directly with your recruiter.
**Job Purpose Statement**
Where you'll fit in & what our team goals are...
You'll be responsible for supporting the delivery of strategic, integrated, compelling and competitive marketing and communications plans for the UK Direct to Consumer channel. Helping to ensure clear alignment to the broader marketing strategy and corporatemessaging, as well as contributing directly to the business objectives for this channel. The role also plays a key part in working closely together with other relevant business areas to help ensure the brand's direct to consumer channel and activities supportand clearly reinforce our broader proposition and marketing messages, as appropriate.
**Role Responsibilities**
How you'll spend your time...
- Support delivery and maintenance of strategic marketing communications, positioning plans and programmes / initiatives for the direct-to-consumer distribution channel.
- Support implementation and maintenance of marketing activities and drive measurable results, that support the broader business objectives, helping to ensure appropriate buy-in, awareness and understanding within the wider marketing team, as well as acrossthe business, to enable successful delivery externally as well as in line with Columbia Threadneedle risk appetite and policies.
- Assist and where possible take ownership of specific projects and activities, managing them through from brief to implementation.
- Build strong working relationships with relevant marketing, distribution, comms, investment, technology, compliance and legal teams to understand overall business, product, and distribution requirements, and help to effectivley manage stakeholders on an ongoingbasis.
- Support broader Channel Marketing (UK Direct) team in successfully manging relationships with c.10 Investment Trust boards, including production of regular updates and reporting for Boards, as required.
- Proactively collaborate across the marketing team to support the delivery of the broader marketing strategy, key initiatives, etc.
- Constructively challenge the norm to deliver significant step changes in client experience and commercial results.
- Serve as an advocate for appropriate use of our marketing automation capability and an owner of marketing related CRM data within marketing, and across the broader business.
**Key Capabilities**
To be successful in this role you will have...
- Demonstrable experience and understanding of direct-to-consumer channel and routes to market - able to gain immediate credibility and hit the ground running.
- Unapologetically client focused, yet commercially driven with keen interest in understanding of financial drivers / business requirements, and strong budget management skills.
- Relevant experience as demonstrated through past results.
- Good understanding of core project management skills.
- "Student of the game"; stays up to date on Marketing and industry trends.
- A good eye for detail
- Proactive and prepared to take ownership.
- Good written and verbal skills.
- An analytical and planning mindset.
**Desired Capabilities**
If you also had this, it would be great...
- Graduate or relevant professional qualification.


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