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Marketing Executive

4 months ago

Stockport, United Kingdom NielsenIQ Full time

Company Description
**About CGA by NielsenIQ**

At CGA by NielsenIQ we work with the biggest and most renowned food and drink businesses and most iconic brands, to help them understand the drivers of their performance as well as the consumer and market dynamics at play.

As the definitive source of integrated consumer insight and market measurement we inform strategies for our client’s growth. With offices in the UK and the USA, it is our vision to be the world’s leading business intelligence and strategic consultancy provider for the out of home leisure market.

At CGA by NielsenIQ our mission is clear: To use our phenomenal data & unrivalled expertise to provide our partners with fresh insight to help them be successful in the market we love.

In an exciting acquisition CGA has been acquired by NielsenIQ, the global market leader for off-premise data and insights, bringing together specialist on
- and off-trade services offering clients unparalleled opportunity to understand and grow brand and market share.

NielsenIQ operates in over 90 markets delivering alcoholic beverage measurement and consumer insights solution with the aim of helping clients achieve growth. This acquisition signals continued global growth and opportunity.

**The Opportunity**

Are you an ambitious and talented **Marketing Executive**, who would relish the opportunity to work for a progressive, market leading, growing, global data and insight consultancy?

**Job Description**:
**The Role**

In this exciting **Marketing Executive** role, you will work closely with various teams across the global business areas, including drinks, food, retail and international to oversee the implementation of our exciting marketing plans. You will be responsible for curating and delivering content used to both promote CGA by NielsenIQ services and feed into the subscription-based services sold, working within a supportive and collaborative team reporting to the Marketing Managers.

The Marketing Executive will be working closely with client facing teams to identify and create further opportunities to broaden client stakeholder engagement and CGA by NielsenIQ’s revenue prospects. Sharing product and market knowledge, you will be an important partner to client-facing teams to ensure all communications and content are aligned to the wider commercial strategy.

If you’d enjoy working as part of a talented and close-knit team this will be the opportunity for you.

Main Responsibilities
- Support the creation of Go To Market plans for new product launches
- Manage and support the business’s content creation and marketing campaigns for product strategies within established and emerging markets
- Liaise with wider teams to develop interesting narratives utilising CGA by NielsenIQ’s vast data sets and research
- Edit, proofread, and improve content ensuring it is in line with CGA by NielsenIQ style guide
- Develop digital content and long/short-form content for product launches and campaigns
- Plan and implement marketing campaigns and support the creation, graphic design, and execution of marketing materials like sales collateral, press releases, blogs, advertising, digital and PR campaigns
- Oversee the company’s website and support the development of content optimisation, with desirable knowledge areas and skills including WordPress CMS, Google Analytics, Elementor Pro and SEO best practice
- Assist with event planning and marketing activity
- Collect and collate market intelligence and competitor activity data, analysing and using the information for specific marketing activities and campaigns
- Analyse and evaluate the performance of marketing campaigns
- Actively manage the CRM database, ensuring it is accurate and up to date and become an advocate for the platform to drive business-wide adoption. Experience with CRM management such as MS Dynamics, Salesforce, HubSpot is advantageous
- Assist in driving CGA by NielsenIQ’s long-term objectives through Marketing OKR’s
- Support the Marketing Manager in the smooth running and development of the Marketing Department

**Qualifications**:
To be successful in the role of Marketing Executive, you will need:

- Excellent communication skills
- To be project management and detail-oriented
- Ability to handle multiple deadlines and multi-task across different projects
- To be positive, proactive, supportive and determined
- To be responsible and credible
- To be results focused
- To be a keen learner, always looking to develop skills
- To be technically savvy with Office and experience with Adobe suite of software

Additional Information

**About NielsenIQ**

NielsenIQ is a global measurement and data analytics company providing the most complete and trusted view of consumers and markets in 90 countries covering 90% of the world’s population. Focusing on consumer-packaged goods manufacturers and FMCG and retailers, we enable customers to defy what’s possible. How? We combine unparalleled datas