Content Marketer

1 month ago

London, United Kingdom Wildkind Full time

Do you love creating content? Can you use storytelling and creativity to drive revenue growth? Do you want to run a brand and community that's all about bringing inspiration and joy to the world? This could be the position for you, and it comes with a rare reward; a deep feeling of pride when you witness your hard work become reality, and the incredible impact it has on people’s lives.

**Content Marketer**

Join us as a Content Marketer and use your creativity and storytelling ability to drive the growth of a human centric brand that's dedicated to bringing inspiration and joy to our community.

You will lead our content marketing efforts, working with the Marketing Director and Creative Director to develop strategies for community and revenue growth from content before executing and iterating on them yourself.

You will get to meet the audience for your content in real life as the community you have fostered comes together each year at our annual events.

You have access to a wealth of interesting people, rousing performances, expert leaders and beautiful locations to use for your content during these events.

We are committed to your growth too. Our supportive team champions continuous learning and we will invest in your skills so you can experiment, refine, and master your craft.

**About Wildkind**

Wildkind is primarily an events business with two market leading outdoor events; Camp Wildfire and Camp Kindling. Founded in 2015 and growing rapidly, we aim to take our unique events worldwide to inspire, challenge and entertain over 1 million customers.

**Our mission**

To spark curiosity, encourage endeavour and create joy.

**Our culture**

We are ambitious and hard working. We have a supportive, growth focussed working culture and will invest in education and experimentation to push the boundaries of your abilities. We champion diverse skill sets, perspectives and discussion; everyone is encouraged to be themselves and input into the organisation and work at all levels. We care deeply about our work having a positive impact on our customers, colleagues, communities and the environment. We promote creativity and adventure in everything we do. You can read more about our culture and values here.

**Key Information**

**Salary**: £34,000 to £41,000 per year depending on experience

Social: Monthly adventures/parties with your team

Health: £500 per year for your physical/mental health

Education: £1000 per year for your learning and development

Annual Leave: 30 days (including public holidays)

Location: Hybrid (Min 2 days per week in London Office)

Hours: 40hrs per week (Normally 10:00-18:00 GMT/BST but some flexibility possible)

Start Date: Jan-Mar 2023

Application Deadline: Midnight on 30th Nov 2023

**Your mission**

**Your objectives**

Analyse and prioritise the opportunities available for community driven marketing and create a community marketing strategy.

Support paid media marketing with content analysis, strategy, creation and iteration to drive higher engagement and ROI.

Build a network of content and community marketing partners (eg Influencers, Bloggers, Brands) and implement a relationship management system.

Build new owned media channels (eg. Blogs, Youtube, Newsletters, Podcasts) to reduce our reliance on paid media

**Your responsibilities**

As a company we focus on objectives and results, with individuals driving the decisions on the best ways to achieve them. We have included this list of responsibilities to give you an idea of the starting point for this position; the exact responsibilities will develop under your leadership.
- Strategy: Produce and own a content and community marketing strategy covering the ideation, creation, distribution, and analysis of marketing activity.
- Project Management: Manage the marketing calendar and pipelines to ensure that there is a steady stream of high-quality content being produced and published, tracking the performance and making adjustments as needed.
- Content Producers: Project manage the delivery of additional content from freelancers and agencies if required
- Partnerships: Build partnerships and manage relationships with influencers, other brands, artists, leaders, community champions to grow our community and brand presence within relevant markets.
- Community Management: Manage our online communities including creating and moderating forums, discussion boards, and social media groups. Be an advocate for the community and share insights with the team.
- Event Content Capture: Manage content capture onsite at events, working with videographers, photographers, influencers and attendees to capture content that can be used for marketing purposes.
- Content Library: Manage our content library; organising, storing, and retrieving content as needed to ensure it is easily usable by the whole company.
- Marketing Insights: Analyse the success of content and community marketing efforts. This includes tracking metrics such as website

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