Digital Analytics Implementation Specialist

2 months ago

London, United Kingdom EE Full time

Digital Analytics Implementation Specialist

**Job Req ID**:20949**Posting Date**:7 Aug 2023**Function**:Brand and Marketing**Location**:1 Braham Street, London, United Kingdom**Salary**:Competitive with great benefits**Birmingham, Bristol or London**

**Hybrid working, 3 days office/2 remote**

**About EE**
- Empowered, challenged, supported and rewarded, our people are the key to our success. Our people keep customers happy with great service, and our network, named best in the UK, is keeping their digital lives connected. Since becoming part of the BT family, we’ve focused on creating an energising culture that makes EE an even better place to build a career. We’re at the top of our game, and this is your chance to join us.-
- We’re therefore open to considering flexible working, things like part-time hours or other flexible options. We also offer emergency time off for dependants in addition to generous maternity and paternity leave. It’s our way of helping people find a job that suits them, so talk to us during the recruitment process to find out where you could fit in.**Why this job matters**
In this job you'll lead the implementation across all digital touchpoints in order to optimise customer journeys across digital ecosystem. You'll also be accountable for maintaining best practice tagging, leading and developing a future proof data collection infrastructure to meet our business needs, designing specialised tagging solutions and developing a common implementation framework across our brands
- The specialist will be instrumental in unleashing the business' full digital analytics potential. You will be involved in and leading projects, delivering actionable insights and managing the tracking framework.

**What you’ll be doing**
- Provide ad-hob reporting and deliver insights to support innovation and growth
- Using Google Tag Manager and GA4 to implement events for digital journeys.
- Working closely with the Commercial team, integrating various data sources via Cloud Platforms with online data to create a holistic view of data and deliver insight reporting suites
- Support multi-channel teams with self-serve reporting
- Develop and maintains the even driven data layer across our digital estate based on business requirements
- Work with developers to implement developer designs and work continually them to improve and handle any issues along the process.
- Work with analysts and developers in order to make sure that data collection is accurate and validated
- Supply specialised technical solutions for analytics and third part integrations
- Test and debugs Digital journeys to make sure tagging has been implemented correctly
- Support Stakeholders to understand how tags fire and how data is being collected
- Audit the existing data collection setup, identifying gaps in tracking and processes, setup inefficiencies and identifying opportunities to improve data collection
- Work with analysts and develop to ensure measurement compliance according to privacy standards
- Supply specialised technical solutions for analytics and third party integrations
- Test and debugs Digital journeys to make sure tagging has been implemented correctly
- Support stakeholders to understand how tags fire and how data is being collected
- Audit the existing data collection setup, identifying gaps in tracking and processes, setup inefficiencies and identifying opportunities to improve data collection
- Work with analysts and develop to ensure measurement compliance according to privacy standards

**The skills and experience you'll need**
- Analytical skills - demonstrable experience of gathering business requirements, development appropriate gap analysis and delivery of developer designs and solutions designs
- Strong track record of project delivery and project management experience
- Working experience of of JavaScript, HTML, CSS
- Working experience of Digital Analytics platforms - Adobe Analytics or Google Analytics (GA4/GA360)
- Experience working in a tag management system (GTM)
- Familiar with API Development and server-side downstream data pipelines
- Adobe Analytics implementation and Adobe Launch experience (good to have)
- Able to communicate data measurement requirements and specs to both commercial and technical stakeholders
- Ability to prioritise a complex mix of work and manage time effectively
- Previous experience in wider martech and other tracking technologies
- Experience in Mobile App tracking and measurement

**What's in it for you? What are the benefits?**
At BT, we entertain, educate and empower millions of people every single day. We’re a brand built on connecting people - whether that’s friends, family, businesses or communities. Working here, you’ll receive an attractive salary and a range of competitive benefits, but - more than that - you’ll be joining an ambitious organisation with a culture of togetherness, collaboration and inclusivity, that takes a genuine and proactive inte

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