Lifestyle PR Press Assistant

4 weeks ago

London, United Kingdom Sainsbury's Full time

**Location**
- Holborn Store Support Centre, Sainsbury's Supermarkets Ltd 33 Holborn, London, EC1N 2HT

**Hours**
- Full-time

**Contract-Type**
- Permanent

**Salary**
- Competitive Plus Benefits

**Areas of business**
- Corporate Affairs

**Closing date**
- 2024/04/26 15:24:20

**Job ID**
- 231194

We’d all like amazing work to do, and real work-life balance. That’s waiting for you at Sainsbury’s. This is where you’ll enjoy a broad range of projects, no matter what your level, because our Corporate Affairs team is non-hierarchical and truly plugged in to the rest of the business. Whether it’s internal, external or government relations, you’ll have the chance to collaborate with everyone from food waste to health, or general merchandising to Nectar, in order to support some amazing campaigns. You’ll help build trust around Sainsbury’s with customers, senior stakeholders, media and more. And if non-linear progression is what you’re after, you’ll find opportunities are all around.

**Corporate Affairs - Press Assistant, Lifestyle (C2)**

**Division/Dept**
- Corporate Affairs**Location**
- Holborn store support centre / Home**Reporting to**
- Communications Manager, Lifestyle PR

**In a nutshell**
The Lifestyle Press Assistant role is an integral part of the Product PR team, helping support on the Lifestyle press office, plus wider creative campaigns.
The role will cover a broad range of products from the Sainsbury’s group - including Argos, Tu Clothing, Habitat and Sainsbury’s Beauty.
**What the role involves**

Working in a fast-paced, ever-changing environment

Staying close to consumer trends and competitor activity to seek opportunities for media coverage

Drafting media alerts and press releases to share with journalists and be a trusted point of contact within Sainsbury's and its brands

Dealing with day-to-day incoming and proactive journalist enquiries, such as image and sample requests

Working with colleagues and suppliers to source products

Tracking and sharing media coverage key products, sharing media coverage internally

Running weekly team meetings and contributing to wider Product PR and Corporate Affairs meetings

Assisting with the planning / running of events, such as our influencer/press launches and virtual events

Assisting with the planning and creation of the Tu and Habitat photography shoots and lookbooks

Working with our PR and influencer agencies and getting involved in the creative ideation process for PR campaigns

Being part of the wider Product PR and Corporate Affairs team and getting involved in relevant broader initiatives

**What skills you need to have/ show**

Demonstrate great communication skills, both in person and in writing

Good people person - proactively builds and nurtures relationships

A can-do attitude - full of energy. enthusiasm and curiosity

Be a real team player, willing to get stuck in and work with colleagues at all levels

Highly organised, able to manage projects and drive deadlines forward

Solution seeker and self-starter - overcomes obstacles to secure what is needed

Confident using Microsoft Word, PowerPoint and Excel

Keen interest in interiors, beauty or fashion trends, as well as wider cultural trends

A love for the media be that monthly magazines, social media, breakfast TV shows or newspapers

Keen interest in, and understanding of, social media platforms and influencers

**What you need to be doing**

Liaise with a variety of teams across the business, including Product PR and the broader comms teams, buying and design teams, studio, product, marketing and digital teams - building and managing relationships internally to collate information needed for PR

Develop and grow a strong network of press contacts and ensure internal databases are monitored and consistently updated

Support the day-to-day running of the Lifestyle press office

Oversee sample management for projects including; media, influencers, shoots

Support the planning and implementation of communications and community marketing initiatives

Show a keen interest in Lifestyle trends/developments across the industry beyond retail

**What decisions I can make**

Have a say in upcoming PR and influencer plans, including creative campaigns

Suggest products to journalists, developing relationships with them and becoming a trusted resource

**Resources available to me**

Team of colleagues within Lifestyle PR and the broader Product PR team

Allocation of external communications budget

Network of agencies (PR, social)

**Date of last job evaluation**
10/01/2021

**Please note**:This role profile is aimed at describing the core output that should be achieved in this role. It is not intended to include specific tasks, temporary activities or projects to recognise flexibility in a changing context.

We are committed to being a truly inclusive retailer, so you’ll be welcomed whoever you are and wherever you work. Around here, there’s always the chance to

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