Brand Ambassador

2 weeks ago

London, United Kingdom Edrington Full time

**Requisition Id**:1839**Location**:London, GB, W1F 0UHAbout Edrington
Edrington UK is the UK’s number one whisky supplier. As part of the global Edrington group it is responsible for the sales, marketing and distribution of global brands such as The Macallan, Highland Park and The Famous Grouse in the UK marketplace. As a distribution partner of Beam Suntory, Edrington UK also represents many of its brands in the UK, including Courvoisier, Laphroaig, Maker’s Mark and The House of Suntory range of Japanese craft spirits.
With offices in Glasgow and London, Edrington UK’s customers range from major supermarkets and online retailers to the country’s very best bars, pubs and restaurants. At Edrington UK, we pride ourselves in being a people-first organisation. We have been recognised as one of the UK’s Best WorkplaceTM, as well as an official Great Place to Work for Women and Great Place to Work for Wellbeing.

Remuneration and Package
- Salary £40,000 - £50,000 per annum
- Annual bonus
- 37 days holiday + 4 Giving More Days
- Attractive pension
- ShareSave scheme
- Private Healthcare
- Flexible working
- Global wellbeing programme

Position Summary
The Macallan Brand Ambassador’s role is to engage and build strategic partnerships with top influencer groups, HNW consumers and influential customer and trade media, by bringing The Macallan “world” to life. They are required to inspire, educate, and recruit these audiences with unique and impactful experiences. As a secondary focus, The Macallan Brand Ambassador supports major brand initiatives, and helps deliver targeted portfolio performance.
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**Job Description**:

Key responsibilities of this role include:

**Consumer Facing**
- Acting as our in-market authority on The Macallan brand and whisky category by conducting whisky tastings and hosting unique brand experiences.
- Supporting the planning and execution of experiential events and implementing The Macallan’s internal and consumer engagement platform.
- Representing The Macallan at priority media and consumer events.

**Influencer & Media Outreach**
- Influencer engagement in their Key City, London.
- Building influencer networks, including HNW collectors and professional groups, captured on The Macallan’s CRM tool.
- Creating and developing a The Macallan social media following, adhering to brand social media guidelines and plans.
- Working with retained agencies to engage and build relations with relevant key trade media and influencers.

**Trade Facing**
- Delivering bespoke education and building elevated brand confidence within priority trade accounts, inspiring brand advocacy and ensuring front of mind presence
- Working collaboratively to identify opportunities and recommend change as required
- Building relationships and trust of key decision makers (e.g. beverage directors, buyers, bar managers)
- Creating and demonstrating The Macallan serves and rituals to priority On-trade accounts
- A familiarity with 5*landscape of London’s hotels, restaurants & bar scene.

Employee value proposition
At Edrington, you will experience an incredible culture based on respect and giving more. We are exceptionally passionate about our brands and genuinely care about our people, continually investing in their development and wellbeing. Join Edrington and make a world of difference.

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