Media Planner

3 months ago

London, United Kingdom Paramount Networks International Full time

Is this the role for you?
This role will be responsible for the planning, implementation, and analysis of highly audience-focused, creative, effective promotional campaigns across one or more of the Paramount UK Network of channels.

What will you be doing?
Implement the on-air media planning strategy across at least one of the Paramount UK Network of channels including navigation planning.
Plan and implement optimal promotional campaigns in What’s On, achieving comms targets and tonal flow for all host channel and cross promotional messages.
Work closely with Scheduling, Marketing and Creative Production to pinpoint host and cross-channel priorities and plan effective, creative on-air campaigns.
Create promotional campaign makelists, detailing time-length and versioning requirements.
Set up promotional assets in our scheduling system, What’s On
Using innovative continuity and graphics to promote priorities and minimize audience churn to competitors.
Communicate daily with Creative Production to ensure the timely sign off, compliance and delivery of all interstitial material
Work closely with Presentation/Channel Operations to finalize promotional plans, communicate navigation requirements and ensure the timely handover transmission schedules which are accurate, editorially sound and OFCOM compliant.
Make full use of non-linear and on-demand platforms to amplify campaign messaging.
Use research systems to monitor campaign delivery and report on final results.
Conduct in depth post campaign reviews to capture learnings and ensure future best practice.
Keep a keen eye on and share competitor activity/industry news.

What are we looking for?
Media planning experience in TV broadcast and VOD environment, using a channel management system to build and schedule promotional assets.
Proven knowledge of BARB and media analysis tools (Infosys/Techedge) and techniques to conduct research.
Proven experience in effectively and diplomatically dealing with a range of departments and levels within an organisation.
Experience in presenting to a wide range of audiences.
Demonstrable understanding of the editorial and transmission requirements of a TV schedule
Experience in developing new systems and processes.
Demonstrable understanding of the commercial broadcast marketplace
Outstanding eye for detail, numeracy and organisational skills
Super organized with the ability to prioritize and co-ordinate a combination of roles, and work under time pressure
Ability to take responsibility and work on own initiative
Fast, methodical and accurate
Team player with ‘can do’ attitude

LI-onsite
LI-remote
LI-hybrid

Unleash your potential in a place you belong
At Paramount Networks International (part of Paramount Global), we have an iconic portfolio of brands, like Paramount Pictures, MTV, Nickelodeon, Channel 5, Comedy Central and many more, reaching more than 3.8 billion subscribers in 180+ countries and territories, via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties, in 40 languages.
Come and join a culture where content, people and ideas merge. An exciting and open place where your talents can truly thrive and where our employees make it unique. You could be the next addition to our incredible team

Paramount is an equal opportunity employer (EOE) including disability/vet.

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

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