Head of Marketing, Communications and Sponsorship

4 weeks ago

Edinburgh, United Kingdom Denholm Associates Full time

We are partnered exclusively with one of the world's leading performing arts events to find them a new Head of Marketing, Communications and Sponsorship to join their senior leadership team and deliver against their mission to support artists and audiences.We're looking for a creative and inspiring leader with big ideas, and the skills and experience to achieve great results with a small but agile team and an internationally recognised brand.
You'll lead on all of the Society's marketing and campaign activities, working with an in-house team and external agencies and partners, to showcase the event to the world and attract diverse artists and audiences from across the globe. You'll ensure the smallcharity that underpins this iconic event and holds the core brand, has the marketing and communication skills and resources in place to deliver the best service possible to a wide range of stakeholders.
**Key responsibilities**:

- Lead the strategy development and delivery of all Marketing, Communications and Sponsorship activity for the Society, aligned to the Vision and Values and in service to their Development Goals.
- Lead the content and campaign strategy annually, with an evident understanding of the balance between the brand of the event and the brand of the Society.
- Be creative and bold in ensuring that our brand and associated PR remains in keeping with its uniqueness; as a charity supporting an arts event you will be responsible for a range of 'identities' throughout the season and you will work internally and withcreative agency partners to ensure the event is seen and heard, each and every year.
- Lead your team to support colleagues across the Society in the communication of core services, from the general public, to artists, venues, residents, communities, political stakeholders and policy makers, industry and supporters. Your team provide a vitalinternal service across the Society and you will ensure this is effective and collaborative.
- Lead on the engagement and activation of sponsors and partners to maximise investment and brand alignments - you will work with colleagues to identify assets and opportunities and support the Sponsorship Account Manager to ensure effective and successfuldelivery of agreed activations. You will work with existing supporters and help develop and grow new opportunities.
- Work across the organisation to maximise revenue generation where appropriate - this includes retail and merchandise, advertising and Street Events activations. You will support creative ideas and data driven decision making and encourage collaborationand cross team working, ensuring the Society can generate required revenue.
- Work with the colleagues and the wider event to understand how they can grow corporate/private investment for artists, venues and industry professionals, utilising the talent and expertise of the community.
- Be interested in data, research, insights and iterative development, and lead on both their annual research programmes and develop relevant and valuable new research initiatives, alongside everyday data insights from ticketing, communications and otherchannels for feedback.
- Collaborate with colleagues managing digital platforms and content to ensure these vital channels provide the best opportunity to deliver both the service and support required.
- Activate and support a seasonal team, working from our participants centre during August, to offer a high quality, easy to use and efficient media service to artists, venues, promotors and media professionals. You will collaborate with the Artist Servicesteam to ensure this service aligns to the needs of artists.
- Develop and implement a new broadcast strategy for the Society. Ensure engagement with traditional broadcasters, while leveraging interest from, and conversion across digital streaming networks.

**About you**:

- Demonstrable experience working at a similar level in an agency, organisation or event of comparable reputation nationally and internationally. If this is arts and/or Scotland based then this is helpful but it is not essential. A strong network of mediacontacts and existing relationships is desirable.
- A collaborative and confident relationship manager, able to work with a range of partners (internal and external) to mutual benefit. You will need strong written and verbal communication skills to support this.
- A confident project manager, able to hold responsibility and strategic objectives alongside delivery in an often deadline driven environment. This will include budgeting, revenue management, cross team activation and contract negotiation.
- Confident in your data analysis skills and ability to assess the relevance and purpose of research and insights with the expertise required to comprehend and respond effectively to results in a strategic way.
- A supportive and nurturing leader, with strong skills in developing your team's potential and skills, confident to take risks and learn collaboratively.

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