Senior Marketing Campaigns Executive
4 days ago
**Senior Marketing Campaigns Executive**
**Birmingham**
**£35,000**
**Hybrid working**
We are proud to be working with a leading independent UK consultancy in pensions, investment, and insurance who are looking for a Senior Marketing Campaigns Executive to grow their team.
They aim to continue their growth by recruiting talented and committed individuals with the desire to learn and develop.
**Responsibilities**:
- Regular monitoring of marketing plans versus delivery, taking actions to ensure objectives will be met.
- Regular liaison with stakeholders and monitoring of progress to support campaign activation.
- Ensuring campaign activation is aligned with plans re: scale, objectives, audience, timings, and budget.
- Management of industry partnerships.
- Input of quality briefs to the marketing teams, supported with kick-off calls as applicable.
- Working with colleagues to define expected campaign outcomes (taking a lead in working with BD team on agreeing business development metrics), which support the agreed campaign objective.
- Identify, recommend and schedule paid for opportunities with media and industry partners as marketing channels for our campaigns, reviewing effectiveness of outputs.
- Project coordination of key campaigns such as large thought leadership reports.
- Working with BD team, review event delegate and thought leadership downloads, cleaning lists to remove competitors, tenders, non-target contacts and other conflicts.
- Marketing reporting such as quarterly marketing performance for EC Board, BDC and others as required.
- Interim and final campaign reviews to monitor outcomes, success, and recommendations for the future, reporting to key stakeholders.
- Ensure delivery of marketing campaigns are timely, effective, represent tone of voice and are on brand.
- Liaise with our PR team to ensure any marketing activities of a suitable nature are highlighted.
**Technical Competencies**
- Excellent stakeholder management skills.
- Campaign brief writing.
- Good knowledge of business development processes.
- Understanding of the marketing mix with a focus on the role of different channels in promotions support moving prospects through the sales funnel.
- Ability to work across virtual teams.
- Strong organisational skills to keep self and others on track with delivery.
Experience/Qualifications
- A university degree is expected and a grade C and above in GCSE Mathematics and English is preferable.
- Experienced in marketing coordination is essential, preferably within a professional services environment.
- Planning and work management experience within a busy environment is important, along with a proven track record in delivering key outcomes of marketing campaigns and initiatives.
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