Taag Global Lead

2 weeks ago

London, United Kingdom Starcom Full time

Company Description

Starcom is the Human Experience Company; we believe that our clients’ competitive advantage lies in understanding people better, and acting on that understanding faster than the competition.

The future lies in bringing together media, creativity and data to create powerful experiences that will drive faster growth. We are the flagship Publicis Media agency to do this through our Power of One client teams that span clients such as Stellantis, P&G, Samsung, P&O and Visa.

We work differently to most agencies and base many of our models on consultancy ways of working to build a more agile workforce in this hybrid world. We complement our account teams with Squads - small teams that work for a short period to solve a specific brief. We hold cross discipline Sprints to crack client briefs at speed. These processes are designed to fuel high performance and fast results through collaboration.

Even in this most challenging period, Starcom has had an exceptional 12 months. We have welcomed brilliant clients such as Stellantis, Ferrero, Axa, KP Snacks and E.ON into the fold. Our client satisfaction scores are among the highest in the market, significantly above agency norms. We place a huge focus on our team and have driven flagship DEI and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential and we encourage everyone to make “Brave Plays” in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign’s Best Places to Work in 2021.

Starcom operates in over 100 markets across the world. We have very close ties to our global HQ in Chicago who encourage learning and sharing best practice with our colleagues around the world. We are part of Publicis Groupe.

**Job Description**:
We are looking for The Global TAAG Lead who will be a key pioneering leader within the Data CoE, and will be responsible for cultivating and leading an off-shore TAAG hub of client-assigned experts who are responsible for the end-to-end delivery of the following media planning, measurement, and activation functions:

- Owning and oversees all TAAG related aspects of client digital relationship in context of campaign execution and reporting for assigned accounts beginning with identification of key opportunities and need, development of project scope and plan, coordination with respective vendors, clients, and internal teams
- Develop, adapt, and deploy new ways of implementing and activating digital media to ensure high standards and reporting requirements are met
- Work with the regional and market leads to ensure ways of working are relevant for client and business needs
- Digital technology & infrastructure recommendation and decision making
- Campaign set up (ensure taxonomy adherence and implementation, ad server/website tagging, etc.) - ensures consistency & adherence to campaign objectives
- Ongoing recommendation on new technologies and features to be used to improve campaign performance

**Qualifications**:
To be successful in this role you will need:

- Must have experience working with and managing teams who work with ad operations/ trafficking systems, and media technology tools - Global experience preferred
- Bachelor’s Degree focusing on in Media and Advertising preferred
- Strong command of digital media planning, implementation, optimization, and reporting process and technologies: planning platforms/process, ad servers, bid management, DSPs, research partners, reporting partners, tagging, verification, privacy, content management, site side analytics, audience intelligence, etc.
- Functional understanding of technology platforms, databases, hosting environments, API's, enterprise architecture/platforms, data structure/formats, programming logic, web dev platforms, and technologies
- Extensive experience leading and managing technical projects, including problem solving, strategic technology roadmaps, and implementation

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