Marketing Executive
2 months ago
**About us**
We are professional, agile, innovative, and our goal is to Transform the manner in which we interact with the Premier League and enhance the significance of teams possessing lesser financial resources..
Our work environment includes:
- Modern office setting
- Food provided
- Growth opportunities
- Work-from-home days
- Casual work attire
## Job Title: Marketing Executive - Futy Fantasy Football
## Location: London based but - requires travel throughout UK
## About the Role:
As a Marketing Executive at Futy, you will play a pivotal role in growing our user base for our fantasy football game. You will be instrumental in our expansion, engaging directly with potential customers and through strategic partnerships. Your objective will be to not only attract new users but also ensure their ongoing engagement and satisfaction with our platform.
## Key Responsibilities:
- **Customer Acquisition**: Devise and implement creative strategies to attract new players to Futy's fantasy football game, utilising both digital and traditional marketing tactics to maximise reach and engagement.
- **Partnership Development**: Travel across the country to identify and secure partnerships with pubs and other venues that show football games, aiming to promote Futy's fantasy football game and engage potential users in high-footfall environments.
- **Venue Collaboration**: Beyond pubs, explore and forge collaborations with various venues where potential fantasy football users congregate, including sports bars, clubs, and event spaces, tailoring approaches to each venue's unique audience.
- **User Tracking and Analysis**: Monitor the acquisition sources and performance of new users, employing data analytics to understand user behaviour, preferences, and engagement patterns. Use these insights to refine marketing strategies and improve user retention.
- **User Engagement**: Maintain open lines of communication with users to nurture a vibrant community around Futy's fantasy football game. Implement engagement and retention strategies, including newsletters, social media interactions, and loyalty programmes.
- **Marketing Strategy and GTM**: Work collaboratively with the marketing team to develop comprehensive go-to-market (GTM) strategies for new features, updates, or campaigns, ensuring all marketing activities are in alignment with Futy's brand and business objectives.
## Qualifications:
- Bachelor’s degree
**Salary**: £32,108.00-£34,178.00 per year
**Benefits**:
- Company events
- Company pension
- Work from home
Schedule:
- Monday to Friday
Supplemental pay types:
- Bonus scheme
- Commission pay
- Performance bonus
- Tips
- Yearly bonus
**Education**:
- Bachelor's (required)
**Experience**:
- Digital marketing: 1 year (preferred)
- Marketing: 1 year (preferred)
**Language**:
- English (required)
Work authorisation:
- United Kingdom (required)
**Location**:
- London (required)
Willingness to travel:
- 50% (required)
Work Location: On the road
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