Email Marketing Specialist
2 weeks ago
**Introduction**
**Reports to**
Group Marketing Manager
**Key Accountabilities**
- Create personalized and localized customer journeys to elevate engagement levels.
- Establish a comprehensive onboarding process seamlessly integrated into the customer journey.
- Proactively devise and manage communication calendars for both customer engagement and public relations.
- Craft impeccably written copy, ensuring it is error-free and resonates with the target audience.
- Conduct and analyse A/B tests, manage the testing calendar, record results, and provide insights for continuous improvement.
- Customize digital assets for Installer Partners, ensuring seamless brand consistency.
- Extend marketing services to installers, offering white-label print, web design, and localized digital advertising.
- Supervise artwork briefing and management for Endurance print advertising.
- Collaborate on press release creation with third-party agencies and internal teams.
- Generate comprehensive reports covering all marketing activities for insightful analysis and future strategic planning.
**Required Behaviours**
- Objective, open, honest individual with real integrity and self-awareness
- Strong creative, organizational, problem solving and time-management skills
- Adaptable and quick learner.
- Excellent interpersonal, communication and team working skills
- Work well with tight deadlines in a team environment
- Able to take projects from start to finish with mínimal supervision
**Qualifications & Skills**
- Educated to degree level or demonstrable, applicable business experience
- Excellent written and oral communication skills
**Experience**
**Our Business**
- The Rocal Group includes Endurance Doors, our Composite Door Manufacturing brand; our uPVC Panel Manufacturing Business and Rocal Extrusions, which manufactures bespoke plastic extrusions, serving customers across a vast array of different industries.
- Established in 1993
Pay: From £29,000.00 per year
**Benefits**:
- Bereavement leave
- Company events
- Cycle to work scheme
- Employee discount
- Free parking
- Health & wellbeing programme
- Life insurance
- On-site parking
- Private medical insurance
- Referral programme
- Sick pay
- Store discount
Schedule:
- Monday to Friday
**Experience**:
- Digital marketing: 1 year (preferred)
- Marketing: 1 year (preferred)
Work Location: In person
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