Content Creator Apprentice

4 months ago

Liverpool, United Kingdom Open Awards Full time

**TITLE OF POST: Digital Marketing Apprentice (Level 3)**

**RESPONSIBLE TO: Head of Marketing and Growth**

**STATUS: 18 months**

**FUNCTIONS OF POST**:

- To work with the Head of Marketing and Growth to execute the Open Awards Marketing and Communications strategy to maximize sales.
- To liaise with stakeholders (internal and external) to collate and produce high-quality marketing content to drive sales, generate leads and grow the business
- Day-day responsibility for communicating and engaging with customers and stakeholders via social media platforms.
- To maintain the Open Awards website.
- Work closely with the Sales and Business Development team to grow brand awareness across the sector and promote organic growth.

**MAIN DUTIES AND RESPONSIBILITIES**:
**Marketing and Communications**

**1.** **Brand**:
To lead on the build of Open Awards’ brand across all internally and externally including communication platforms.
- Develop and maintain the Open Awards website and social media accounts to ensure they remain current, accurate and represent the Open Awards’ brand and voice.
- Coordinate campaigns to promote specific products and services.
- Employ strategies to grow following and industry presence

**2.** **Socials, Website and Comms**:
Create engaging and creative marketing and communications materials to drive sales, generate leads and grow the business.
- Utilise relevant and modern technologies to ensure the marketing function is as effective as possible.
- Create a range of content for the website and social media accounts in conjunction with centres, Open Awards staff and other professionals.
- Work across Open Awards team to identify and share appropriate customer feedback via all marketing channels.
- Produce case studies in a range of media including written, photographs, videos.
- Increase the quality and quantity of traffic to our website using organic (non-paid) search engine results.
- Support the day-day operations and sales of all Open Awards products.
- To be the first point of contact for responding to communications via social media platforms.
- Launch, develop and maintain new and current social channels, ensuring consistent posting to maximise reach and impact.
- Write and coordinate communications, including newsletters, direct mail-outs and internal updates

**3.** **Event Management**:

- To support colleagues with the organisation of events and workshops as agreed within the operational and marketing plans (face-face and online).
- To coordinate the organisation of bookings, speakers, catering and other arrangements as required.
- To coordinate communication to maximise attendance and output.
- To collate and action feedback to support continuous improvement.

**Process**:
To develop, maintain and evaluate procedures and systems across Open Awards in line with regulatory requirements and update these systems to ensure continuous improvement. Relevant procedures include:

- Marketing
- Website and social media
- External communications

**Measurement**:
Work with the Head of Marketing and Growth to measure the output of marketing and meet organisational KPIS.
- Rewview and update KPIS with additional analysis commentry.
- Conduct competitor analysis.
- Review Audience strategy & creative suggestions.
- Keep up to date with developments in the industry.

**General responsibilities**
- Provide high quality customer service to centres and other stakeholders.
- Provide support to centres on how to use Open Awards products and services and deal with requests for information.
- Provide training on Open Awards products, services and associated administrative procedures.
- Explore competitor marketing and drive forward suggestions for improvement to benefit Open Awards.
- Maintain up to date records of activities in Quartz database in accordance with policies and procedures.
- Work with other members of the Open Awards team to coordinate activity.
- Travel to and work from any site that the duties of the job may require.
- Carry out any other duties as specified, from time to time by the Management Team.
- To support the organisation’s commitment to equality and diversity and to promote non-discriminatory practices in all aspects of the work undertaken.

It must be understood that every employee has a responsibility to ensure that their work complies with all statutory requirements and with Open Awards policies, and to ensure that all work functions are undertaken in accordance with health and safety legislation, codes of practice, Open Awards Health and Safety policy, and the Mission, Vision and Values of Open Awards.

**Open Awards Mission, Vision and Values**

**Our Vision is**:
To change lives through learning.

**Our Mission Statement is**:
To support educational achievement for all learners.

**Our Values are**:

- Excellence: To exceed standards in all we do, inspire excellence in our staff, centres and learners, and deliver a personalised customer service that surpasse

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