Marketing Executive

6 months ago

Adwick le Street, United Kingdom DFS Full time

Your new role Reporting to the In Store Communications Manager in the Store Format Team, this role will be responsible for the in store customer facing communications for DFS. This role will manage the store communications for the campaign and New Product Development (NPD). From briefing our creative agency, to managing the critical paths, proof approval and timely dispatch and delivery of communications into stores; ensuring consistency of implementation across the store estate. Offered on a hybrid basis with a minimum of 2 days per week in the office, on a 12 month fixed term contract. What you'll be doing
- You will represent the Store Format Team in all campaign / NPD meetings with the Marketing and Commercial teams, to ensure we have consistent communications through the line and support the In Store Communications Manager to ensure that these communications will be aligned to the overall annual marketing plan and wider business strategies
- Responsible for coordinating Visual Merchandising packs for all NPD launches (DFS, Exclusive Brands, Extended Distribution). You will ensure timely input from all store format team disciplines to ensure distribution to stores. Working closely with In Store Communications Manager and Retail to develop ways of working to evolve communications
- Responsible for ensuring the timely implementation and ongoing development of all digital content for In Store working in conjunction with the relevant agencies
- Support the In Store Comms Manager in the development of the Store Format Strategy communications
- You will manage the budget for campaign comms and feed into In Store Comms Manager monthly finance meeting
- You will maintain the strong relationships with other internal stakeholder teams (namely Marketing, Commercial and Retail Ops) and work closely with all in store agencies

The role is for you if...
- Strong communication skills, written and verbal
- Highly efficient and well organised
- Strong eye for detail
- Outstanding organisational and project management skills
- Ability to build and manage relationships with multiple stakeholders
- Experience of writing, managing and delivering comms for store environment or similar
- Experience of briefing a design studio and/or creative process execution
- Proactive team player able to work individually and as part of a team.
- Confident in dealing with stakeholders at a senior level
- Ability to manage multiple projects
- Good understanding of database management
- Minimum of 2 years experience in marketing (retail preferred) working with creative agencies
- Good knowledge of Google Suite especially Google Sheets
- Good knowledge of Microsoft Office especially Excel

DFS Benefits
- Excellent salary + benefits package
- Progression and Development opportunities to grow your skills
- A huge 30% colleague discount, plus 15% friends & family discount across our Group (DFS, Sofology, Dwell)
- Generous holiday allowance
- Access to a range of high street & online discounts from: Sainsbury’s, ASOS, Currys PC World, IKEA, John Lewis and more.
- Discounted Gym and Cinema memberships to help you unwind
- Group Pension Scheme
- Life Assurance & Company Sick Pay
- Full comprehensive training
- Paid days to volunteer each year

About DFS
It takes a whole lot of passion to be at the centre of what makes a house feel like home — and that’s just what we do at DFS. We’re the leading sofa retail specialist in the UK, helping people find a comfy seat on great quality sofas since 1969.

We're a market leader in the UK because of one thing: our people. Our people made us who we are and will drive us into our ambitious future, together. We offer incredible opportunities to get stuck into fun and meaningful work as well as learn new skills — so you can really ‘find your thing’.

Are you ready to make yourself at DFS?

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