Associate Product Marketing Manager

3 weeks ago

Brighton, United Kingdom Study Group UK Ltd Full time

**Location**: Brighton (80% remote working)

**Contract Type**:Full-time - Permanent

**JOB OVERVIEW**

Study Group is looking for an Associate Product Marketing Manager to join their team in the Brighton office. In this role you will partner with the Head of Product Marketing to maximise the commercial potential of University partner brands and products.

You will work with the Head of Product Marketing to deliver marketing plans and activities designed to target key personas and markets with the aim of driving conversions and new student enrolments for specified University partners. Coordinate the deliveryof marketing activities in a complex matrix environment including competitor and customer research, as well as creative and digital briefs. You will also be the Product Marketing Lead in defined areas of the business, taking a proactive lead in defining theproduct brand strategy and go-to-market plan, and being the primary point of contact for applicable external stakeholders and meetings.

**KEY RESPONSIBILITIES**
- Take accountability for defining and clearly articulating the product value proposition for the university partner, product, or portfolio initiative in the context of different customer segments, through engaging, effective, consistent and compliant messaging,content and creativity at each touchpoint and through all appropriate marketing channels.
- Develop a deep understanding of the University brand, projects and initiatives and the products and students associated with it. Including the needs and expectations of applicable internal and external stakeholders, and continually seeking to improve thecustomer experience.
- Independently managing the operational marketing relationship of key projects, workstreams and partnerships ensuring regular communication with key stakeholders as required. Also working with the Head of Product Marketing and supporting similarly on wideractivities and partnerships.
- Ensure changing needs and business goals are managed and responded to.
- Champion the products, initiatives or brands within Marketing, Sales and Admissions.
- Work with the Head of Product Marketing to implement marketing plans according to the student journey
- Co-ordinate the briefing, creation and implementation in a timely manner of marketing activities across a range of channels e.g. web, social media and print
- Analyse and report performance data to assess whether the objectives are being met and identify trends and opportunities
- Actively participate in reviewing marketing activity including analysing results, identifying lessons learned and sharing best practices
- Maintain the accuracy of public information covering all marketing collateral and websites
- Gather and communicate opportunities for content that support the student journey and help to maintain social media activity (as required).
- Continually seek to improve the customer experience by listening to and acting on student and audience needs
- Undertake desk research including customer, competitor and market analysis
- Administrative duties including keeping data in IT systems current and reporting

**EXPERIENCE REQUIRED**
- Degree, or relevant qualification in Marketing desirable.
- Previous marketing experience essential
- Fluent in English with excellent written and oral skills
- Ability to work within tight deadlines and juggle priorities
- Experience in dealing and working with external stakeholders such as partners, agencies, suppliers
- Interest or experience in the higher education sector.

**ABOUT US**

We are a global pathway provider in International Education, working collaboratively with over 50 universities around the world, offering over 500 undergraduate and postgraduate teaching programmes. Voted as 2017, 2018, 2020, and 2021 Global Pathway Providerof the year, our people are united with the shared ambition of providing a world-class education to talented students from across the globe.

With a truly global outlook and offices all over the world, our international team uses its expertise, knowledge, and commitment to create opportunities and add value. We are determined to grow and innovate in our field, providing our students and partnerswith high-quality outcomes across the higher education space.

**ORGANISATIONAL COMPLIANCE**

Study Group is committed to safeguarding and promoting the welfare of its students and expects all staff and volunteers to share the same dedication. Applicants will be required to undergo child protection screening appropriate to the role, including checkswith past employers, an Enhanced Check from the Disclosure and Barring Service (DBS) and overseas criminal records if appropriate.

Study Group processes your information in line with data protection regulations. Please see our privacy policy

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