Marketing Executive
7 months ago
The Growth Company’s (GC) Group Marketing team has an exciting new opportunity for a Marketing Executive to support the Marketing Manager in the planning and delivery of digital and offline marketing activity for on ‘our Working Well: Support to Succeed programme’ You will manage suppliers on specific projects and take the lead in the continuous improvement of our marketing strategy.
GC is an award-winning, accredited, social enterprise with a mission to enable growth, create jobs and improve lives. We deliver a range of services, working with customers and stakeholders to achieve our vision of a society where economic growth and prosperity is inclusive, sustainable and leaves no person or community behind.
**Key Responsibilities**:
- Work as part of the marketing team to help develop and deliver strategic marketing activity taking a digital first approach.
- Plan and deliver engaging marketing campaigns and produce informative and engaging copy for multiple audiences across our channels.
- Ensure that all marketing activity achieves expected outputs, extract, analyse and interpret statistical data from digital channels to guide digital development and improve client experience.
- Assist in the management of day-to-day operational issues associated with the digital platforms managed by the Growth Company.
- Manage a range of procured providers and to project manage developments and assist in development of lead-generation opportunities afforded by marketing activity.
- Support the Marketing Business Partner with collating data to demonstrate the impact of marketing activity.
**About you**:
- Ability to write high quality platform-suitable content that is engaging, informative and interesting.
- Professional and flexible approach and attitude.
- Excellent interpersonal communication skills.
- Reporting and presentation skills.
- Confidence when communicating with people on all levels; face to face as well as over the telephone.
- Desire to work as part of a team along with the ability to work independently.
- Have a proactive approach to work and able to show initiative.
**Skills Required**:
- Degree qualified or the equivalent practical experience.
- Experience of working in a marketing role in the private or public sector.
- Can demonstrate experience of website building and/or regular online content development using CMS systems.
- Developing and delivering effective communications across a number of social media platforms and delivering tangible results against KPIs.
- Knowledge of using Google Analytics to inform strategic web developments and a good knowledge of SEO and PPC, HTML and CSS.
- Practical experience of developing and delivering digital marketing campaigns.
- Managing relationships with external agencies/contractors, e.g., web agency and design agencies, creatives.
GC aims to promote a culture of flexibility and agile working. Going forward we will be transitioning to a culture where full agile working will be a feature of many of our roles. We also recognise that there may be a need for more permanent flexibility in your working arrangements and in such cases, we encourage you to have these discussions at the interview stage, to enable your flexible working request to be considered as early as possible.
**Salary**: Up to £26,320.00 per year
**Benefits**:
- Cycle to work scheme
- Employee discount
- Referral programme
- Sick pay
Schedule:
- Monday to Friday
Work Location: In person
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