Conversion Rate Optimisation Specialist

2 weeks ago

London, United Kingdom Frasers Group Full time

Company Description

At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME

**Job Description**:
The newly appointed CRO Specialist will work within a talented team driven by the growth of the digital channel and its importance in the company’s road map. We desire an ambitious, proactive and organised Optimisation Specialist reporting into the Senior CRO Manager. This is a wonderful opportunity for someone with a proven track record of delivering an end-to-end conversion rate optimisation strategy - from ideation to delivery, to join a highly reputable business that has seen incredible online growth for the past year and as a result, the team is expanding.

**Qualifications**:

- 2+ years’ experience in conversion rate optimisation on relevant personalisation software (Optimizely, AB Tasty, Monetate, Dynamic Yield etc.).
- Deep understanding and experience in using data to identify problems that impact conversion.
- Experience of planning, running and delivering optimisation projects.
- Strong analytical skills with working knowledge in analytics packages e.g., Google Analytics etc
- Good time-management and organisational skills, with the ability to multi-task in a fast-paced environment.
- Ability to effectively utilise different analytics tools to conclude test results and support decision making and product improvements. A particular focus on effectively calculating statistical significance.
- Critical-thinker and problem-solver.
- A keen eye for detail and design.
- Good stakeholder management, strong interpersonal and communication skills.
- Driven and motivated to be part of a CRO team that adapts, develops, and grows through continuous feedback and improvement.
- Experience in the eCommerce industry is desired.
- Knowledge of HTML, JavaScript and CSS is a plus.
- Valid working rights for the EMEA countries.

Additional Information

An opportunity like this at Frasers is for the fearless. The potential is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

- Think without limits and take the team with you
- Own it and back it
- Not hesitate and act with purpose
- Be commercial and customer-focused.

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