Digital Designer

3 weeks ago

Bury, United Kingdom GO Outdoors Full time

**Digital Designer (Outdoor)**:
**Overview**:
Designing and developing content for all digital channels, ensuring that there is consistency across all platforms and campaigns whilst ensuring an engaging and efficient customer journey.

**Responsibilities**:

- Creating and updating website content to tight deadlines, including homepage banners, promotional POS (on site and off site), landing pages using basic HTML and CSS editing, social content, and partner media.
- Collaborate with the wider marketing team to create compelling material from inception to delivery.
- Working with the Multi-Channel and Content teams to ensure consistency of message across our various marketing channels.
- Providing feedback to the Retail and Marketing teams to ensure consistency of experience across the offline and online channels, replicating business activity and campaigns.
- Ensure that the Content team are supported with all assets required to drive social growth targets.
- Working with the Multi-Channel and Conversion teams to maximise onsite conversion. Continuously identifying, testing and implementing improvements.
- Continually develop and improve the website and assist the Digital and Trading team in an optimisation test programme.
- Work with the UX Team to create a more effective and enjoyable experience for the customer.
- Monitor competitors and key retail businesses to ensure best in class web practices.
- Be passionate about the way we communicate to our customers through digital visual mediums.
- Monitoring all aspects of site content including product copy and photography to ensure the brand message is consistently communicated and offering direction and improvements where appropriate.
- Provide cover for the other Outdoor fascia's as required.

**Skills/Experience/Knowledge needed**:

- Competent digital designer who can create engaging and on-brand visual content quickly and accurately using Adobe CS platforms.
- Previous experience working with digital assets
- Excellent workload management to ensure deadlines are met and content published on time.
- Experience of selling product through marketing and/or retail sales (either B2C or B2B).
- Experience of UX design would be beneficial.
- Knowledge of or interest in the outdoors and outdoors products would be beneficial.

**The Company**:
At GO Outdoors our purpose is strong and clear; "to inspire and equip everyone for life outdoors". That's because we passionately believe in the positive benefits of the outdoors, whether that be the daily dog walk or hiking Ben Nevis, horse riding or cold water therapy, we provide the best equipment for all outdoor activities, always at the best price guaranteed

Our values aren't just posters on the wall, we live them every day; 'One Team 'we are stronger together', 'Responsibility 'we take ownership', 'Passion 'we believe in what we do' and 'Integrity 'we do the right thing'. Clear values which help us to fulfil our mission to be 'the nations favourite outdoor retailer'.

If you share our passion and want to make a difference join our team to be a part of something 'unbeatable'

We know our employees work tirelessly to make JD Group the success it is today and in turn, we offer them some amazing benefits:

- Incremental Holiday Allowance
- Staff Discount on qualifying purchases across Group retail stores and online
- Exclusive Colleague Bike Discount scheme
- Discounted Gym membership
- Personal development opportunities to learn and develop at work
- Access to Apprenticeships and accredited qualifications

**Interested?**

Thank you again for your time.

LI-KW1

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