Consumer Experience Executive
6 months ago
.
**BAT is evolving at pace - truly like no other organisation.**
**To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey**
**BAT UK&I IS LOOKING FOR A CONSUMER EXPERIENCE EXECUTIVE**
**ROLE PROFILE**
**FUNCTION**:Marketing
**SUB FUNCTION**:Consumer Experience
**CITY & COUNTRY**:London, UK
**ROLE SUMMARY**
**KEY OBJECTIVE**:
Support and lead the Horeca expansion footprint, with strong consumers experiences for NC brands and tapping on the commercial opportunities through the introduction of digital vending machines.
**EXPECTATIONS**:
- Supporting the Horeca expansion by identifying new venues, initiate negotiation sponsorship deals with inclusion of activation and commercial benefits
- Support the Introduction & installation of vending machines in horeca venues.
- Support the Development of horeca/ vending machine plan and consumer journey to provide trials and sales
- Enhance vending machine capabilities to make it future proof and integrated to BAT digital agenda; UX design, integration with Ecom, CRM, Customer Care and connectivity (QR code).
- Analysis of horeca and vending machine performance from both activation and commercial side
- Increasing the BAT ( Vuse /Velo) brand visibility in Horeca channel to increase awareness and trial.
**What is the direct impact of this role on the team or organization?**
Horeca channel is one of the most relevant channel for the organization to acquire consumer new consumer, engage, strengthen brand equity, while driving trial and sales.
The inclusion of vending machines will be a pivotal project to strength the Vuse/Velo presence in the channel.
**Reports to**
Consumer Experience Horeca Manager
**Number of Direct Reports
**3
**Core Relationships**
**Internal **- UK & Western Europe Consumer Experience, IDT, D2C, Ecom, CRM, Customer Care, Category Brand, Global Stakeholders,and Lex
**External **- Horeca Venues, Experience & Digital agencies and media partners
**Geographic Scope
**Local with potential to expand to Western Europe Area
**Travel Required**
Limited travel in UK
**ACCOUNTABILITIES**
- Support the expansion of horeca and vending machines introduction in UK, with identification of opportunities & implementation for UK Market.
- Collaborate with venue managers, internal stakeholders and agency partners to determine activation objectives and strategies to drive trial and sales
- Sign new horeca venues to build scale, provide activation and sales opportunities
- Deployment of vending machines in new horeca venues
- Management and analysis of horeca venues & deployed vending machine KPIs and MI to optimise performance
- Supporting the definition of targeted horeca strategy and consumer journeys relevant for target audience and NC brands
- Develop & enhance vending machine capabilities with integration to digital (Ecom, CRM, customer Care and Connectivity)
- Develop engaging vending machine video content to build brand awareness & equity and support new NPIs
- Support the deployment of horeca experience agenda to increase NC brand & vending machine visibility
- Provide insights and recommendation based on learning and collaboration with key business partners and agencies to drive greater business impact
- Develop and actively manage budgets for channel activities
- Manage third party partners and stakeholders to integrate solutions
- Ensure compliance with all legal, corporate, industry guidelines and international marketing principles
**EXPERIENCE, SKILLS, KNOWLEDGE**
**ESSENTIAL***
**Experience Required**
- 5+ years marketing & commercial experience
- Proven track record on achieving set KPIs
- Strong commercial acumen: able to link consumer engagement to commercial targets
**Technical / Functional / Leadership Skills Required**
- Strong communication & negotiations skills
- Project Management - Leading cross functional teams
- Stakeholder management - Managing diverse stakeholders external and internal
- Strong digital/ brand marketing understanding
- Team Player
**Education / Qualifications / Certifications Required**
- Marketing and/or business masters’ degree
**BENEFICIAL***
- Events management
**WE ARE BAT**
At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. **See what is possible for you at BAT.**
- Global Top Employer with 53,000 BAT people across more than 180 markets
- Brands sold in over 200 markets, made in 44 factories in 42 countries
- Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
- Diversity leader in the Financial Times and International Women’s Day Best Practice winner
- Seal Award winner - one of 50 most sustainable companies
**BELONGING, ACHIEVING, TOGETHER**
Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colle
-
Brand Experience Manager
3 days ago
London Area, United Kingdom Consumer Additions and Consumer Exec Full timeAbout the RoleWe are looking for a highly motivated Brand Experience Manager to join our team at Consumer Additions and Consumer Exec. The successful candidate will be responsible for developing and executing impactful offline marketing strategies that drive brand awareness and customer engagement.This role requires someone who is hands-on, flexible, and...
-
Senior Brand Development Executive
3 days ago
London Area, United Kingdom Consumer Additions and Consumer Exec Full timeJob Title: Senior Brand Development ExecutiveWe are looking for an experienced Senior Brand Development Executive to join our team at Consumer Additions and Consumer Exec. This role involves developing and executing offline marketing strategies that drive brand awareness and customer engagement.About the Role:Salary: $90,000 - $130,000 per annum (based on...
-
International Sales Coordinator
6 months ago
London, United Kingdom Consumer Additions Full time**International Sales Coordinator | London | Hybrid working** Consumer Additions are proud to be partnered with a luxury consumer brand that is seeking an International Sales Coordinator to join their growing team. This well established, yet high-growth brand, is a leader in their niche and a household name in the industry. They're after a personable...
-
Stock Control Executive
6 months ago
London, United Kingdom Consumer Additions Full time**Stock Control Executive | Luxury Fashion | London - Hybrid** We're proud to be partnered with a luxury fashion brand to help them expand their Logistics division. This role will oversee the day-to-day operations of the logistics function for the brand. You'll play a key role in ensuring that inventory safely makes it from the 3PL warehouse, to the...
-
Consumer Experience Lead
3 days ago
London, Greater London, United Kingdom The Estée Lauder Companies Inc. Full timeAbout the OpportunityWe are seeking a highly skilled Digital Account Strategist to join our retail operations team in London. The successful candidate will be responsible for driving digital sales growth and enhancing consumer experiences through innovative strategies and technologies.As a key member of our retail operations team, you will contribute to...
-
Vice President
3 days ago
London, United Kingdom Delta Executive Search Full timeVice President / Senior Associate, Food Consumer & Financial Services Investments, Family OfficeWe are looking to hire two Investment Professionals to join a UK based family office, one to focus on private market financial services investments and one on food consumer investments across the UK, Ireland & Western Europe.Candidates should have a strong finance...
-
Consumer Experience Designer
3 weeks ago
London, Greater London, United Kingdom Just Group plc Full timeThis role supports the delivery of new consumer technology and processes that drive growth and customer loyalty.Key Responsibilities:Analyse complex business needs and collaborate with stakeholders to understand desired business outcomes.Design solutions including CRM, marketing automation and decision engine to integrate seamlessly with consumer websites...
-
Non-Executive Chairperson
5 days ago
London, United Kingdom COREcruitment Full timeNon-Executive Chairperson – Consumer Services London 1-2 Days Per Month About the role: We are working with a fast-growing, consumer-focused company.Their commitment to innovation, customer satisfaction, and sustainable growth has helped them stand out in these competitive markets.As they continue to expand, they are looking for a Non-Executive...
-
Non-Executive Chairperson
3 days ago
London, United Kingdom COREcruitment Full timeNon-Executive Chairperson – Consumer ServicesLondon1-2 Days Per MonthAbout the role:We are working with a fast-growing, consumer-focused company.Their commitment to innovation, customer satisfaction, and sustainable growth has helped them stand out in these competitive markets.As they continue to expand, they are looking for a Non-Executive Chairperson...
-
Licensing Executive
6 months ago
London, United Kingdom Formula 1 Full timeThe Licensing Account Executive will report to the CP Licensing Manager to drive commercial upside and engage fans with Formula 1, through strong licensing partners. This will involve supporting all partnerships within Formula 1’s existing Consumer Product licensing portfolio, including being the account lead for some licensees as well as supporting with...
-
Head of Consumer Experience and Learning
3 weeks ago
London, Greater London, United Kingdom Puig Full timeWe are looking for a Head of Consumer Experience and Learning to join our team at Puig. This is a fantastic opportunity for someone who is passionate about delivering outstanding consumer experiences and creating engaging learning environments.About the Role:As a Head of Consumer Experience and Learning, you will be responsible for developing and...
-
Content Creator
4 weeks ago
London, Greater London, United Kingdom Major Players | B Corp™ Full timeRole SummaryWe are seeking a skilled Social Media Manager to lead our social media efforts and create engaging content that drives results. The ideal candidate will have a proven track record in developing and executing successful social media strategies and collaborating with cross-functional teams.Key Responsibilities:Develop and execute a social media...
-
Chief Consumer Experience Officer
3 weeks ago
London, Greater London, United Kingdom Tripadvisor LLC Full timeAbout the RoleWe are seeking a talented Senior Product Manager to join our team at Tripadvisor LLC. As a key member of our product organization, you will play a pivotal role in driving the growth and success of our consumer-facing products.ResponsibilitiesProduct Lifecycle Management: Lead the core product lifecycle, including feature iterations and new...
-
Vice President
4 weeks ago
London, United Kingdom Delta Executive Search Full timeJob Description We are looking to hire two Investment Professionals to join a UK based family office, one to focus on private market financial services investments and one on food consumer investments across the UK, Ireland & Western Europe Candidates should have a strong finance background with 6 – 10 years in a top tier investment bank, private market...
-
Vice President
1 month ago
London, United Kingdom Delta Executive Search Full timeWe are looking to hire two Investment Professionals to join a UK based family office, one to focus on private market financial services investments and one on food consumer investments across the UK, Ireland & Western EuropeCandidates should have a strong finance background with 5 – 10 years in a top tier investment bank, private market investment vehicle...
-
Vice President
1 month ago
London, United Kingdom Delta Executive Search Full timeWe are looking to hire two Investment Professionals to join a UK based family office, one to focus on private market financial services investments and one on food consumer investments across the UK, Ireland & Western EuropeCandidates should have a strong finance background with 5 – 10 years in a top tier investment bank, private market investment vehicle...
-
Account Executive
6 months ago
London, United Kingdom Media Contacts Full timeRef 34451 Are you a PR account executive working in the food and drink industry? Do you want to work with some of the biggest names in luxury drinks? Our client is an award-winning PR agency, specialising in the drinks industry. Being a game-changing agency, they are changing the way drink brands engage with bartenders and consumers. They are now looking...
-
Consumer Experience Leader
3 weeks ago
London, Greater London, United Kingdom Portare Solutions Full timePortare Solutions is revolutionising e-commerce, and we need a talented Senior Product Manager to help us achieve our goals. As a senior leader, you will oversee the development of our consumer product experience, collaborating with Engineering, Design, Marketing, and Commercial teams to deliver innovative solutions.The successful candidate will have strong...
-
Senior Brand Marketing Executive
6 days ago
London, United Kingdom Consumer Additions and Consumer Exec Full timeAs a Senior Brand Marketing Executive, you will be a key player in developing and executing impactful offline marketing strategies that align with our overall brand vision and drive both brand awareness and customer engagement. You will be given the autonomy to lead initiatives from ideation through to execution, often working independently to deliver...
-
Senior Brand Marketing Executive
6 days ago
London, United Kingdom Consumer Additions and Consumer Exec Full timeAs a Senior Brand Marketing Executive, you will be a key player in developing and executing impactful offline marketing strategies that align with our overall brand vision and drive both brand awareness and customer engagement. You will be given the autonomy to lead initiatives from ideation through to execution, often working independently to deliver...