Digital Marketing and Content Manager

4 weeks ago

Leicester, United Kingdom CHM Full time

Our client, the national body for youth work is excited to be recruiting for a Digital Marketing and Content Manager

**Digital Marketing and Content Manager**
**Location**: Home based/remote working
**Salary**:from £35,000 to £38,000 per annum
**Hours**: Full time, 37 hours per week
**Contract**: Permanent

**What they do**

All young people deserve a productive, fulfilling future. Society needs the spark and energy of young people to make it tick, yet somehow thousands of young people feel blocked by the complex, sometimes disheartening challenges the modern world throws atthem.

Youth work is the best methodology to unlock young people’s potential by providing high quality support and opportunities. Skilled youth workers build relationships that support young people to explore their personal, social, and educational development.Youth work enables young people to develop their voice, influence, and place within society.

As the national body for youth work, they have a dual function. They are the professional, statutory, and regulatory body (PSRB) responsible for qualifications, quality standards and safeguarding for youth work and services in England. In line with theircharity mission and aims, they also champion youth work through research, advocacy, campaigns, and programmes.

**About the Role**

The Digital Marketing and Content Manager will work closely with their Head of Communications, the wider comms team, and key internal and external stakeholders to develop and execute marketing and communication strategies to drive engagement, awareness andsupport for their work and quality youth work more broadly.

A highly motivated and insights driven marketer with a track-record for planning, executing, and analysing effective content and digital marketing campaigns, you will position them as the go-to source of comment on issues relating to youth work.

It is an exciting time to be joining them as they grow the communications team as part of the newly formed Policy and Communications Directorate. Your role will be vital in helping to champion great youth work and its value and importance for young peopleacross England.

**You will**:

- Develop and implement marketing and communication strategies to support new training, resources and events
- Develop a social media and content strategy aligned to their organisational objectives.
- Plan and oversee the production and delivery of content including video, infographics and other dynamic content to enhance their marketing activity
- Drive engagement to reach important audiences, raising their profile and the importance of youth work
- Identify and plan new activity to engage current audiences and expand reach across their channels and platforms - including social media, newsletters, website
- Identify trends and insights to inform social media /digital strategy and spending
- Support the development and maintenance of the website
- Be able to identify and suggest opportunities to improve the user experience and user journey for the key audiences that use their website, and associated project websites
- Write strong, compelling and authentic copy that engages a range of audiences
- Working closely with colleagues across the organisation, advise and lead on the creation of engaging content, including videos and graphics, working with designers, where appropriate
- Work with the Digital Marketing Co-ordinator to monitor engagement and performance and identify recommendations and improvement
- Ensure their brand is correctly used in all marketing materials

**Closing date: 5pm on Sunday 19th March 2023.**

**Application Process**:
No agencies please.

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