Content Optimisation Executive

1 month ago

Peterborough, United Kingdom Bauer Media Group Full time

**Job Introduction**:
As Content Optimisation executive you will optimising Bauer’s content output to maximise its propensity to perform editorially, commercially and in search. The Content Optimisation Executive is the final checkpoint prior to commercial content going live on our sites.

Working closely with the SEO team and Content Commerce editorial, and brand editorial teams you will ensure editorial, commercial and production best practice. This role is key to the smooth running of editorial and SEO process, you will constantly be helping the improvement of content output with quality feedback and active support.

The Content Optimisation Executive is a key role within the Content Commerce/Affiliate team and hugely important in supporting the generation and development of content.

Reporting into the Content Optimisation Manager and working closely with the Editorial and SEO teams, you will be optimising content on many of Bauer’s brands, including; CAR, Heatworld, Closer, MCN, Today's Golfer, and What’s the Best, plus many others.

**Role Responsibility**:

- Ensuring that content interlinking linking is correct for our most important articles including:

- Checking and amending content layout to follow best practice
- Plotting/mapping content within reporting systems and dashboards
- Highlighting opportunities to link to wider editorial articles that can support our content goals
- Implementing SEO best practice
- Ensuring that the commercial linking is optimal
- Auditing editorial output performance against content production goals
- Proactive collaborative character capable of delivering clear feedback
- Knowledge and working experience of a publishing CMS
- A passion for digital media and affiliate marketing
- Strong written and verbal communication skills - including content creation and optimisation
- An understanding of SEO
- A strong working knowledge of Microsoft Word, and Excel
- People skills and the bravery to communicate at all levels
- Desirable - experience in using image editing software
- Desirable - a working knowledge of major analytics programs e.g. Google Analytics

**Package Description**:
**Rewards packages at Bauer Media offer a range of salary sacrifice Benefits, such as our pension scheme and flexible holidays, as well as exclusive Perks like great deals and discounts for everyday life.**
- 25 days holiday + bank holidays
- Discounted high street vouchers
- Internal Bauer Academy - Wide range of learning opportunities to support with your Career Development ((4) Bauer Media Group - Academy: Posts | LinkedIn)
- Opportunity to buy additional holiday
- Company pension
- Cycle to work scheme, tech loan scheme and groups discounts for healthcare insurance
- Discounted subscriptions on Bauer publications (50%)
- Thrive initiatives - Wellbeing at Bauer

**Flexible Working**

We want to make sure that we find the right people to work in our teams, and we know that the traditional 9-5, five days a week doesn’t suit everyone. So, we would love to hear from you if you feel you’re a great fit for this role and would like to work flexibly. If you are the right person for this role, we’ll find the right working approach for you.

We are actively seeking this position. You should hear from us within 48 hours of the expiry date. Please note on some occasions the role may be closed before date shown or need to be extended.

**About the Company**:
**About Bauer Media Group**

Bauer Media Group has become an enduringly successful media corporation by focusing on creating content that matters most to millions of people around the world: from print and online publishing to radio and money-helper services for consumers, as well as sales and marketing services for SMB. Family-owned in the 5th generation, Bauer focuses on the long term, with a consumer-first mindset that guides us across our increasingly diverse portfolio. Our workforce of 15,000 shares a passion - to deliver content and services that are popular with, and helpful to, our customers and partners.

As the UK’s biggest selling magazine publisher, we create iconic and influential magazine media brands, digital properties and associated consumer and B2B live events for diverse, passionate audiences. We reach 25 million consumers through our portfolio, which includes heat, Grazia, Closer, Empire, Motor Cycle News, Parkers, Mother& Baby, TV Choice, Take a Break, Bella, Yours, Garden News and Country Walking. Our scale, coupled with the breadth of our portfolio, gives us an advantage over pure play magazine competitors. It also gives us a huge responsibility - our brands become the lens through which our audiences see the world, and for this reason, we take our responsibilities as a media outlet very seriously, recognising that we are responsible for shaping perceptions in the wider world.

**Belonging at Bauer Mission statement**

People are at the heart of everything we do. Inclusivity is part of who we are. We celebrate di

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