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Global Senior Planner

4 months ago

London, United Kingdom EssenceMediacom Full time

Global Senior Planner

Royal Canin (Mars), London

**Who are we?**

At EssenceMediacom, we run both planning and buying assignments for Royal Canin following the pitch win in 2017, working closely with the global team based in Southern France. The strategy and global direction is set together with the global team, and local RC clients work with our colleagues in EssenceMediacom offices all over the world and our role is to coordinate this network. We are also working with RC European markets directly with our central team located in London as our Central to Local model. In our Central to Local assignment, we have both planning and buying remit.

Our account team is made up of 6 people, working across strategy, planning and implementation. Execution is run with the support of our Connected Execution teams mostly in search and social.

The Global EssenceMediacom team are an integral part of RC teams; global, local and central. We have a deep understanding of their business and regularly assist them and work together on their business objectives through the strategic framework we have created for them. We see ourselves as an extended part of their team just as much as an external agency partner.

Our ambition is to:

- Deliver gold-standard brilliant basics,
- Consistently look to raise the standard of our planning product,
- Be the trusted partners to our clients.

**Who are**
**Royal Canin**
**?**

Founded in France in 1967 by a veterinarian, the Royal Canin Brand is a global leader in pet health nutrition. Unknown to many, Royal Canin belongs to Mars Inc. Mars is one of the biggest family-owned companies in the world, with more than $35 billion in annual sales. Their biggest business is pet care and Royal Canin is their biggest brand together with Pedigree. In an industry that continues to adapt to popular trends, RC has the mission to be known as the reference in health nutrition in pet care. It is a knowledge-based premium brand, that provides the most precise nutritional solution for cats’ and dogs’ health needs. The brand is a global brand that is present in more than 40 markets, reaching premium cat and dog owners as well as partnering in B2B with vets and breeders.

**The**
**role**

***

This role is to work within a centralised European planning team across the Royal Canin brand in 14 markets.

The team’s main role is to develop appropriate media plans based on globally defined strategy for each of our markets and deliver that brief for deployment, supporting them in seeing that through to successful execution.

This is a key client facing position that requires strong relationships and communication skills as well as excellent organizational approach to infrastructure and managing a team with direct reports and also cross functional teams that work together in harmony.

Given Royal Canin are a digital only brand, we are looking for a communications planner who has a strong digital background, with experience across search, display and social in particular.

As the Senior Planner, you will be working with the team managing and implementing our digital transformation agenda, ensuring RC are getting the most value out of their digital business partnerships.

Success will require the ability to toggle between seeing the bigger picture - for strategy and guidelines development - and the forensic detail of multiple market campaign management.

The Senior Planner will work with the team to ensure that global strategic guidelines are appropriately applied in local plans, while ensuring local nuances are reflected across plans.

The Senior Planner will have direct client contact and is responsible for work coordination with the Planner and Account Executive in the team. The Senior Planner will report into the Global Manager and work closely with the entire team on the planning processes from brief to execution to reporting with local buying teams for the clients in each market.

**3 best things about the job**
- You’ll be at the cutting edge of the most advanced, best in class digital planning in the media industry.
- You’ll be working in a close knit friendly team who are there to support you at every stage of your career. We truly work as a team
- You’ll be constantly learning and challenged. No two days will ever be the same, and every day there an opportunity to improve on everything that has gone before.

**Responsibilities of the role**

**Client Management**
- Participate in calls and meetings with clients to understand their business, and discuss performance and future strategies
- Support the creation of rationale for a media plan, any optimisation decisions and their outcomes
- Support in delivery of post-campaign analysis and insights
- Deliver reconciliation information regarding media delivery

**Media Planning**
- Review brief and strategic guidance from the client and with the BD and Manager translate it into an implementational media plan
- Work with BD/Manager to research audie