Marketing Analyst

1 month ago

Durham, United Kingdom Harnham Full time

**MARKETING ANALYST**

**£45,000 - £55,000**

**DURHAM (hybrid)**

An opportunity to work in a high-growth retail company, using deep-dive analytics to understand the customer base, explore marketing channels for where the company's customers are coming from, and how to ensure the most appropriate customer contact strategiesthrough various channels.

**THE COMPANY**

This is a leading retailer, both B2B and B2C, specialised in various products for the UK and the US. They pride themselves on having a good culture for both customers and their employees, so rest assured you're in good hands working here With a data transformationpending to ensure the company is in the best data place possible, this is a great chance to get stuck in and have your say.

**THE ROLE**

As a Marketing Analyst, you will report to the BI & Analytics Lead, as well as work closely with the Head of BI & Data Engineering. As the first person into this space, your focus will be across core customer insight and marketing analytics, and on the day-to-day,you can expect to:

- Use SQL to query data, conducting deep-dive analysis into marketing campaigns and their success, as well as provide actionable insights on acquisition, retention, most successful channels, etc.
- Analyse customer behaviour, segmenting the customer database to allow for personalised marketing and most appropriate contact strategies
- Communicate key insights and findings to different levels of the business, be they technical or non-technical
- Represent the customer to the board so they can best understand business problems and what your solutions mean

**YOUR SKILLS**
- Excellent SQL skills for querying and coding large data sets, being analytically minded and a passion for data-led decisions
- Great communicator, able to convey complicated technical terms in digestible language
- A can-do, proactive attitude for working with others in the business and delving into data to problem-solve and come up with solutions
- Preferably skills/experience with a BI tool (Power BI, Tableau, etc.) and a CRM tool (Marketo, Salesforce, etc.)

**THE BENEFITS**
- £45,000 - £55,000 annual salary DOE
- Hybrid working - one day a week in the Durham office, easily accessible by train or by car
- Wider benefits including pension, etc.
- An excellent working environment - the team here is great, friendly, and welcoming, so it's effortless to fit in
- Development and progression opportunities - as the first person in the team in this specific area, you will naturally be the first to progress and the most senior as you see the team grow out.

**HOW TO APPLY

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