CRM Campaign and Communications Coordinator

2 weeks ago


Hertfordshire, United Kingdom Page Group Full time

The post holder will work within the CRM Team and would work with colleagues to improve the quality of data and information within the CRM to optimise engagement through campaign activity.

**Client Details**

**Description**

Key responsibilities of this role are:

- Analyse and review briefs and advise on campaign content that is provided
- Build the target segments within the appropriate CRM systems as required
- Produce engaging campaign content and build templates in accordance with University brand guidelines
- Review the accuracy and consistency of campaign data, and make appropriate decisions of the handling and updating of relevant data. This includes bounce backs, duplicate records and inconsistent or incomplete records and information.
- Produce reports and segments as required for university and stakeholder KPIs, campaigns and analytics.
- Prepare training sessions and supporting documentation for CRM system users
- Assist in preparing, maintaining and monitoring CRM policies, procedures and responsibilities across the university.

**Profile**
- Knowledge of Customer Relationship Management (CRM) processes
- Experience in data quality techniques
- Proven experience in working with digital content and campaign management
- Proven experience working in a marketing or CRM role
- Experience of working in a marketing or sales context
- Working knowledge of segmentation, data analytics and report writing
- Good understanding of GDPR, Data Protection standards and confidentiality issues

**Job Offer**
- £29619 to £32,348 salary
- Generous annual leave
- Flexible, hybrid working



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