Research Manger

4 weeks ago

London, United Kingdom Mindshare Full time

**Research Manager (Audiences)**

**Job title**:Research Manager**

**Group: Mindshare Worldwide**
- Mindshare is global media agency designed to make media exciting, fun and life changing. For the last 20 years our values of Speed, Teamwork and Provocation have guided our 10,000 people who work with some of the world’s best brands and companies. Located in 116 offices across 86 countries, we are the largest media agency in GroupM, WPP’s media investment management arm, which is the #1 media holding group globally. Mindshare Worldwide is the headquarters for Mindshare based in London. We are a team of 400+ people, co-ordinating media campaigns for our global clients.
- Learn about our culture and values and meet some of our people- here
- .
- Want to see some of our award-winning work?- Click here**What We Can Offer You**

At Mindshare Worldwide, we offer a competitive salary package, with 25 days holiday increasing with service to a maximum of 30 days, with the option to buy an extra 5 days per year. We also have an enhanced pension scheme, Bupa healthcare, a monthly wellbeing fund and early finishes on a Friday during summer. These are just some of the great benefits we offer.

Based ten minutes from London Bridge tube station, our office has a rooftop with 360 views of London - a great space to hang out with colleagues and friends

We also offer an extensive training programme to help guide your career development whilst you’re with us. There’s a wide range of options to suit everyone at all levels of your career.

**Our Values & Behaviours**

Our attitude is reflected in our core values of Empathy, Energy and Impact, which drive our people and our business.

We want Mindshare Worldwide to be a place where everyone feels that they belong, everyone can be themselves and everyone has the same opportunities to develop their careers. Over the last 12 months we have made important steps in progressing on our journey to a truly inclusive organisation. We have launched The Collective and have seen the birth of a range of Employee Resource Groups who have shown some amazing and inspiring work.

**The Team**:
The Worldwide Audience team at Mindshare is a data agnostic team passionate about understanding people. We deliver actionable insights to our clients, planners and activation partners, enabling them to understand the issues at play in the lives of consumers across the world and deploy media effectively and adaptively to influence their buying behaviour.

Our team supports all the Worldwide client teams with research, insight and analysis about people, from classical market research sources (surveys, focus groups etc.) to new and emerging sources of information (social listening tools, online behavioural panels, ad-servers, site data).

**The Role**:
As team we are committed to bringing the world of digital identity and human identity together in a way that truly describes audiences in a rich and contemporary way and helps drive communication effectiveness for clients. To join our team, you must have a passion for research and insight and consumer behaviour. The Research Manager role is key in helping us to meet this goal and, therefore, the needs of our internal and external clients.
- Supporting a Business Director in delivering regular POVs and presentations under our #ID Culture thought leadership programme
- Supporting senior team members in the development and delivery of audience insights for key Mindshare Worldwide clients
- Working alongside senior team members to deliver bespoke research projects from beginning to end using both qualitative and quantitative methodologies across a wide range of clients and categories
- Writing research questionnaires and scripting them using syndicated survey tools
- Becoming a trusted advisor to clients and client teams by delivering insights regarding audience and category behaviour for a variety of clients
- Learning and leveraging insights related data sources at Mindshare to their full capabilities (i.e. trends reports through Mintel, data sets within Euromonitor etc)
- Being an expert and taking internal ownership of various industry tools and data sources and helping others in their use, including:

- Social listening tools such as Brandwatch
- Industry syndicated tools and data sources such as TGI, Choices or Euromonitor
- WPP or Mindshare proprietary data sources such as The Mindshare New Normal Tracker, BAV or Audience Origin
- An enthusiastic communicator both in presentation and in writing succinct POVs on industry trends
- Coaching the development of junior members of the Audience Team

**Attitudes we want**:
You should cover most or all of these elements, spiritually, if not in experience.
- Curiosity, flexibility, problem solving skills, a scientific mindset and an enthusiasm for learning new things are key attributes.
- Fundamentally interested in people - Interested in the world around you and what makes people behave the way they do and how

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