Digital Marketing Executive

3 weeks ago

Biggleswade, United Kingdom EBC Global Full time

Digital Marketing Executive

**Salary**: £27,000 + Company Bonus

Bonus Scheme: Yes

Work Location: Home and Office when required

Hours: Monday - Friday 0900-1700 - flexible hours and days considered

Benefits: Pension, 30 days holiday, Company bonus scheme, Perks at work.

Digital Marketing Job Requirements and Responsibilities:

- Designs builds, and maintains our social media presence.
- Measures and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Identifies trends and insights and optimises spend and performance based on the insights.
- Brainstorms new and creative growth strategies through digital marketing.
- Plans executes, and measures experiments and conversion tests.
- Collaborates with internal teams to create landing pages and optimise user experience.
- Utilises strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
- Identifies critical conversion points, drop-off points and optimises user funnels.
- Collaborates with agencies and other vendor partners.
- Evaluates emerging technologies.
- Provides thought leadership and perspective for adoption where appropriate.

[Work Hours & Benefits] Don’t forget to summarise the details about your firm’s working hours and benefits. Advise prospective marketing gurus about the possibility of flexible hours or work-week structures, as well as any travel requirements. This is alsothe perfect chance to sell potential hires on benefits unique to your company, like commissions, stock options, or paid parental leave.

Digital Marketing Qualifications / Skills:

- Creating and maintaining client relationships
- Self-motivated yet customer-focused
- Proficient in marketing research and statistical analysis
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

Education, Experience, and Licensing Requirements:

- Degree in marketing or a related field / Higher level Marketing qualification.
- Proven working experience in digital marketing, particularly within the industry
- Experience in optimising landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
- Working knowledge of ad-serving tools
- Experience in setting up and optimising PPC campaigns on all major search engines
- Working knowledge of HTML, CSS, and JavaScript development and constraints

To deliver all marketing activity within the agreed budget.
- To direct marketing staff where budgets are devolved.
- To ensure a clear message is established to our customers / markets.
- To achieve frequent, timely and positive media coverage across all available media.
- To manage the entire marketing product line life cycle from strategic planning to tactical activities.
- To conduct market research in order to identify market requirements for current and future products.

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