Digital Marketing Apprentice

3 weeks ago


Leicester, United Kingdom LMP Group Full time

We are looking for an enthusiastic and imaginative digital marketer to join our team and help support us in the set up and implementation of our digital marketing that has a firm interest in social media and marketing. You would work with us on the implementation of our online marketing strategy, planning and delivering digital marketing content and managing our website. In addition, you would manage any inbound communications through our website and social media channels to ensure positive brand engagements and report back to the other team members.

**The successful applicant will work towards completing a Level 3 Digital Marketing qualification for 20 months.**

**40 Hours a week, shift pattern to be agreed at interview**

**National Minimum wage**

Key Role and Responsibilities:
Website:

- Manage and maintain the organisation’s website(s)
- Write and optimise content for the website
- Track and analyse website traffic flow and provide regular internal reports
- Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
- Continually work on optimising the Search Engine Optimization of the website(s)
- Edit images, videos and other materials, proof read copy and design basic marketing collateral and presentations
- Report any errors or bugs in online content
- Support with inbound leads through the website

Social media channels:

- Set up and manage social media channels for Twitter, Facebook, Instagram, LinkedIn, and YouTube and optimise content for social networking accounts
- Implement a social media strategy
- Design and create posts per week for each channel
- Provide real time responses to questions/queries via social channels
- Marketing material/content

Design basic marketing collateral:

- Develop and manage digital marketing campaigns/press releases
- Proof read creative copy and obtain approval of marketing materials
- Edit and post videos, podcasts and audio content to online sites
- Plan key project photography, deliver photography and draft case studies to support new business acquisition
- Manage all the shop screens
- Coordinating with our external marketing company

Marketing planning:

- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
- Work with the senior team to co-ordinate a programme of events, exhibitions and trade shows to generate brand awareness
- Support in organising company events
- Co-ordinate internal marketing
- Provide reporting and analyses of marketing activity to support with future planning and budgets



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