SEO Specialist

1 week ago

Harrogate, United Kingdom Belzona Limited Full time

**About the Company**

Established in 1952, and with five Corporate Offices worldwide, Belzona is a global leader in the design and manufacture of polymeric repair composites and protective coatings for machinery, equipment, buildings and structures.

Our products can repair, protect and improve assets that would overwise be replaced, decommissioned or sent to landfill. As such, the positive impact that can be achieved by investing in Belzona technology is astronomical, from an environmental perspective.

Indeed, our business strapline is: ‘Polymeric Solutions for a Sustainable Future’. As SEO Specialist, you will be responsible for strategically communicating this message to a global audience across our broad range of marketing platforms.

The SEO Specialist will be responsible for leading digital marketing efforts that enhance performance on top search engines. This will include:

- Research keywords to promote our products and services in domestic and international markets
- Working with Content Creators and Copy Writers to ensure content is optimised for search engines
- Repurposing of high performing content to maximise engagement and conversions
- Measuring effectiveness of SEO marketing efforts
- Monitoring new developments in search algorithms
- Analysis of digital marketing data to inform future campaigns
- Education of other staff members on SEO guidelines
- Advising the web development team on the CTA design and placement

**Essential Skills**:

- Proven record of optimising corporate websites in international markets
- Strong understanding of search engine algorithms and guidelines
- Ability to perform keyword research with tools like Keywords Everywhere and SEMrush
- Proven success leading digital marketing campaigns
- Proficiency with analytics platforms like Google Analytics, Google Ads, Meta Business Suite
- Experience with multiple search engines, including Google, Yahoo, and Bing
- Familiarity with WordPress, HTML, CSS, and JavaScript
- Experience with SEO plug-ins

**Desirable Skills**:

- Excellent problem-solving abilities
- Great verbal and written communication skills
- Willingness to work as part of a team
- A proactive approach
- A willingness to learn, research and use initiative
- Deep interest and engagement in SEO
- Available to undertake national and international travel
- Have excellent time management
- Have a blend of technical, analytical, and creative traits with the ability to think “out of the box”
- Have the ability to manage multiple projects and meet deadlines
- Be a team player
- Have an eye for detail

Please note this is a full-time permanent position.

**Package**:

- Private Health care 
- Permanent Health Insurance 
- Life assurance 
- Flexitime - eligible roles 
- Quarterly bonus scheme
- Enhanced Maternity/Paternity
- Company pension plan - with the option of AVC matched up to 8% 
- 23 days annual leave + statutory holidays 
- Cycle to Work Scheme 
- Eye Test/Glasses Contributions 
- Benefits Hub 
- Free Parking
- Birthday Voucher 
- Company funded charitable working (3 days per annum) 
- Regular staff pick-me-ups and social events
- National and International travel opportunities

This is a rewarding and challenging role within an innovative global company where potential is more important than expertise. If you are a proactive, confident team player who believes their marketing skills can make a real impact on our business, please apply

**Job Types**: Full-time, Permanent

Pay: £30,000.00 per year

Schedule:

- Monday to Friday

Ability to commute/relocate:

- HG1 4DS: reliably commute or plan to relocate before starting work (required)

Work Location: In person

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