Head of Marketing

My client are an established representative body for the infrastructure industry. With ambitious growth plans, they are in search of a new Head of Marketing to develop brand strategy and drive implementation, leading a small and talented team.

Working closely with the communications and membership departments, the role is responsible for multi-channel marketing activities that support growth and retention and brand awareness.

This is a senior role in the organisation, leading on strategy and promoting high-profile campaigns covering themes such as climate change, including sustainable building as well as economic issues for the industry including skills and employment.

The role:

- Working with the senior leadership team, leading development and delivery of B2B and B2C marketing and content strategies with budget and line management
- Overseeing digital communications and delivery of the Social Media Strategy to improve engagement, lead generation and brand recognition
- Owning creative partnerships and managing the development of visual content, including above the line advertisements
- Leading a UK-wide events programme including awards
- success in a hands-on role, designing and implementing multi-channel, integrated marketing and communications strategies
- development of integrated media and understanding of how to analyse effective and targeted social media campaigns
- successful brand management
- budget management experience and proactivity in identifying and acting on commercial opportunities
- a positive attitude and ability to work well under pressure in a busy environment
- experience within a relatable industry such a transport, energy or construction would be beneficial but is not a prerequisite.

The office is based in London and the team operate a very flexible and hybrid working model.

All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, disability or age.