Marketing Manager

2 weeks ago

Swindon, United Kingdom C4S Search Ltd Full time

**JOB TITLE**: Marketing Manager

**LOCATION**: Swindon

**THE BUSINESS**:
C4S Search are pleased to be working with a partner who are a leading manufacturer of integrated packaging solutions.

**THE OPPORTUNITY**:

- Responsible for UK marketing and promotion of extensive machinery portfolio (over 350 products) and services across all sectors including food, medical and pharmaceutical, and industrial markets
- Define, publish, and manage an ongoing Marketing Strategy
- To create and manage an annual marketing activity plan and marketing budget; in line with the marketing strategy utilising online and offline marketing channels
- Support sales functions to continually increase opportunity pipeline to achieve the annual sales budget
- Manage and attend events, both UK and overseas with occasional 'out of hours’ working to represent and develop sales leads for the business
- To work collaboratively with product managers, sales and key account managers, and technical sales teams to understand customer needs to develop and deliver marketing campaigns and collateral
- Analyse, report, and present marketing updates and performance on a monthly/quarterly basis
- To maintain in-depth knowledge and awareness of competitor activities in the industry and report new information, trends and insight back to the business
- Continuously develop knowledge of the products, services, and third-party portfolio
- Understanding of the food industry, medical, pharmaceutical, and healthcare industries
- Support product managers with marketing requirements when launching new products to market
- Liaise with internal stakeholders as required to further own technical knowledge and skills
- Visit customer sites on a regular basis to improve customer knowledge and gain insight for marketing
- Management of Marketing Executive, including regular reviews, objective setting, appraisals, and development plans
- Liaise with colleagues across multiple departments to develop content for sales and marketing collateral
- To produce regular success stories from customer machinery installations with supporting photography/video to then share with media publications and publish through digital marketing channels
- Preparation of presentations and marketing literature to support proposals and produce additional Sales and Marketing materials as necessary
- Coordinate UK trade show attendance to gain brand awareness, generate sales leads, and be seen as the brand leader in the industry. Provide post-event reports
- Organise annual in-house events working alongside external suppliers and internal teams to deliver best-in-class events for the industry with the aim to promote brands, products/services and generate leads
- To manage, develop and deliver PR, print, and digital advertising schedules to ensure maximum return on investment and brand awareness
- To manage and update the website to ensure UK-specific content is uploaded to the website and integrated with other communications channels to gain maximum exposure
- To ensure social media channels are optimised with new content, in line with the marketing strategy and wider activity plan
- Maintain the CRM/sales database, in terms of new contacts, GDPR and data quality, marketing sources, and exports for marketing activity
- To liaise with various external suppliers from printers, designers, videographers, event management, and production teams to deliver quality content for marketing activities
- To undertake any other duties as reasonably requested by the Sales or Management team

**YOUR KEY SKILLS**:

- 3 - 5 years experience working within Marketing
- Educated to degree level
- Creative
- Team player

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