Ref - 964 - Digital Marketing Apprentice

3 weeks ago

Leicester, United Kingdom Estio Training Full time

**Level 3 Digital Marketer**

**Weekly Hours Worked**:35 Hours per week

**Salary: £4.81 per hour - **Minimum Apprenticeship Wage for April - £5.28

**About the company**:
BMP Healthcare are a small management consulting team with extensive experience reviewing operational effectiveness and efficiency of programs, improving engagement and collaboration, plus helping you reduce clinical and business risks in your organisation.

**Brief job description**:
Estio Training have an exciting new opportunity for a Digital Marketer with BMP Healthcare, a pharmaceutical firm based in Leicester.

You would work with the implementation of our online marketing strategy, planning and delivering digital marketing content and managing our website. In addition, you would manage any inbound communications through our website and social media channels to ensure positive brand engagements and report back to the other team members.

**Your duties and responsibilities in this role will consist of**:
Website:

- Manage and maintain the organisation’s website.
- Write and optimise content for the website.
- Track and analyse website traffic flow and provide regular internal reports.
- Attain key performance indicators such as reducing the website bounce rate, increasing dwell time, or improving conversion.
- Continually work on optimising the Search Engine Optimisation of the website.
- Edit images, videos, and other materials, proofread copy and design basic marketing collateral and presentations.
- Report any errors or bugs in online content.
- Support with inbound leads through the website.

Social media channels:

- Set up and manage social media channels for Twitter, Facebook, Instagram, LinkedIn, and YouTube and optimise content for social networking accounts.
- Implement a social media strategy.
- Design and create posts per week for each channel.
- Provide real time responses to questions/queries via social channels.
- Marketing material/content.
- Design basic marketing collateral:

- Develop and manage digital marketing campaigns/press releases.
- Proofread creative copy and obtain approval of marketing materials.
- Edit and post videos, podcasts, and audio content to online sites.
- Plan key project photography, deliver photography and draft case studies to support new business acquisition.
- Manage all the shop screens.
- Coordinating with our external marketing company.

Marketing planning:

- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing.
- Work with the senior team to co-ordinate a programme of events, exhibitions, and trade shows to generate brand awareness.
- Support in organising company events.
- Co-ordinate internal marketing.
- Provide reporting and analyses of marketing activity to support with future planning and budgets.

This is a small chunk of the tasks that will be available You may also occasionally be involved in other marketing initiatives over and above pure digital marketing.

**Qualifications**:

- 5 GCSEs grades A*-C/9-4 or equivalent (including English Language and Maths)

**Skills Required**:

- Attention to detail.
- Analytical skills.
- Creative.
- Problem solving skills.
- Initiative.

**Personal qualities**:

- Communication Skills.
- Organisational Skills.
- Team Working.
- Customer Care skills.
- Logical.

**Future prospects**:
The role offers long term security and the opportunity to progress into a permanent position.

**Training to be provided**:
Estio apprenticeship training programmes are delivered virtually by our fully qualified and industry experienced training team. Using their expert knowledge, we’ve purposefully built our programmes around the real-world use of modern technology, so that the skills we create can be directly applied in the workplace.

Throughout the apprenticeship learners receive coaching, help and guidance from a dedicated team who are there to ensure they get the most from their work experience.

Successful completion of this apprenticeship gives you an accredited Level 3 Digital Marketer, with training in how to:

- Source, plan, develop and deploy digital content across a variety of channels including your website and social media.
- Execute multi-channel digital campaigns using online platforms.
- Monitor and evaluate channel and campaign performance using different analytical tools.
- Adopt a test and learn approach to digital marketing activities, making recommendations for improvement.

IND123

**Job Type**: Apprenticeship

**Salary**: £5.28 per hour

Schedule:

- Day shift

Ability to commute/relocate:

- Leicester, LE4 5AT: reliably commute or plan to relocate before starting work (required)

Application question(s):

- Have you lived in the UK 3 years +?

**Education**:

- GCSE or equivalent (required)

Work Location: One location

Reference ID: NHA - BMP Healthcare

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