CRM Executive
3 weeks ago
CRM Executive - Gillingham - Permanent - £25k - £27k
Day to day duties for the CRM Executive:
- Analyse and report on campaigns to support customer acquisition and retention
- Ongoing management and segmentation of the database
- Develop action plans to improve data entry across all touchpoints within the business
- Work with departments across the business to ensure CRM practices are compliant with GDPR
- Liaise with the internal development team to co-ordinate and test fixes and feature requests
- Carry out audits on CRM practices and systems
- Devise strategies together with Marketing colleagues to drive improvements.
- Assisting the wider marketing team on wider campaigns and marketing channels where required
Skills and Experience required for the CRM Executive role:
- Experience with CRM databases, data analysis, segmentation and marketing automation platforms
- In depth knowledge of Microsoft Office programmes, in particular Microsoft Excel
**Benefits**:
- Progression opportunities:
- Free parking
- Pension
- Generous holiday entitlement
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