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Marketing Automation Specialist

7 months ago

StainesuponThames, United Kingdom IFS Full time

**Company Description**
IFS is a billion-dollar revenue company with +6000 employees on all continents. We deliver award winning enterprise software solutions through the use of embedded digital innovation and a single cloud-based platform to help businesses be their best when it really matters-at the Moment of Service.

At IFS, we're flexible, we're innovative, and we're focused not only on how we can engage with our customers, but on how we can make a real change and have a worldwide impact. We help solve some of society's greatest challenges, fostering a better future through our agility, collaboration, and trust.

We celebrate diversity and accept that there are so many different perspectives in this world. As a truly international company serving people from around the globe, we realize that our success is tantamount to the respect we have for those different points of view.

By joining our team, you will have the opportunity to be part of a global, diverse environment; you will be joining a winning team with a commitment to sustainability; and a company where we get things done so that you can make a positive impact on the world.

We're looking for innovative and original thinkers to work in an environment where you can #MakeYourMoment so that we can help others make theirs.

If you want to change the status quo, we'll help you make your moment. Join Team Purple. Join IFS.

We are an equal opportunity employer and value diversity at our company.

As a Marketing Automation Specialist at IFS, you will play a pivotal role in supporting the Marketing Technology Manager in the planning, execution, and optimization of our Marketo platform. You will be responsible for leveraging your Marketo expertise to design, implement, and maintain automated marketing workflows, data processing, Lifecycle and lead scoring systems to drive maximise the utility of the Marketo platform and associated systems.

Key Responsibilities:

- Marketing Automation: Support the Marketing Technology manager with the design, configuration, and implementation of Marketo, ensuring it aligns with the company's goals and objectives. Design, build, and execute complex marketing automation systems and workflows using Marketo including attribution, lead scoring, lifecycle management and other critical data processing.
- Data Management: Manage and cleanse Marketo data to ensure accuracy and consistency. Monitor data integration between Marketo and other platforms, including CRM systems. Play a pivotal role in data cleansing, and data quality initiatives within Marketo to ensure accurate and actionable marketing data.
- Analytics and Reporting: Generate reports and dashboards to analyze system performance. Provide actionable insights and recommendations for system optimization.
- Collaboration: Collaborate closely with the marketing team to align automation strategies with overall marketing goals.
- Security and Compliance: Uphold data security and compliance with relevant regulations, including GDPR or CCPA, in all marketing technology activities. Implement best practices for data protection.
- Training and Documentation: Provide training and create/maintain documentation for marketing teams on Marketo best practices, processes, and guidelines.
- Continuous training: Stay current with industry trends and best practices related to marketing automation and Marketo.

**Qualifications**
Qualifications:

- Bachelor's degree in marketing, information technology, or a related field.
- 3+ years proven experience in marketing technology, marketing automation, and CRM systems.
- Proficiency in using marketing technology tools, such as Marketo, DemandBase, Outreach, various CRMs like HubSpot, Google Analytics, and more.
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Excellent problem-solving skills and attention to detail.
- Strong communication skills, both written and verbal.
- Ability to work collaboratively in a team and adapt to a fast-paced environment.