Sr. Content Marketing Consultant

3 weeks ago

Maidenhead, United Kingdom FM Global Full time

**Overview**:

- The Strategic Communications team is currently seeking a Sr. Content Marketing Consultant to be based in either the Maidenhead, Frankfurt, Paris, or Luxembourg office. This role will be key in supporting the global marketing objectives with targeted communications to identified clients and prospects.***Responsibilities**:

- Collaborating with Marketing Colleagues to develop and implement content marketing plans in support of business and marketing strategies. Key responsibilities include:

- Understanding business issues and business objectives and aligning with the needs of specific targeted audiences to deliver the right message to the right audience at the right time.
- Providing strategic counsel and leading planning for content marketing activities for reputation, demand, risk improvement, loyalty, and enablement programs within marketing campaigns to support corporate objectives as well as ABM campaigns.
- Developing and optimizing omnichannel content marketing programs related to hosted and industry events, aligning event content to specific marketing campaigns, and amplifying engagement with campaign messaging. Accountable for channel planning for maximum audience engagement, according to success criteria.
- Proactively planning and executing content marketing programs that optimize content transcreation for local market needs by country and consistent campaign messaging; aligning with global integrated content calendar.
- Effectively balancing timely delivery of materials for individual programs and campaigns, providing agile support for unexpected priorities, and maximizing resources across the year.
- Overseeing the creation of content by agency partners, interns, and freelance copywriters; also writing and editing content.
- Providing oversight and guidance for EMEA-based PR agencies and media opportunities.

You must be able to work independently in a structure with a North America-based manager, multitask, and adhere to strict deadlines. This role may involve some occasional overseas travel.

**Qualifications**:

- Excellent communication skills. Fluent English a pre-requisite, fluency in German would be a plus.
- Have demonstrable skills in managing outside third parties and vendors to achieve overall communications objectives.
- Adaptable work style and comfortable undertaking all levels of work assigned.
- Must have strong organizational and project management skills, the ability to network within the organization, lead/influence project teams, and build consensus.
- Must be comfortable working with senior management on a regular basis and the responsibilities and accountabilities that this brings.
- Flexibility to travel.

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