Innovation Marketing Consultant
2 weeks ago
Job Introduction
**Remote/home working with occasional visits to either our Central London or Folkestone, Kent office**
Our people are everything to us. The way they deliver exceptional experiences every day for our customers, for their colleagues. The way they own what they do. Their 'Why's it like that?' curiosity. How they always think of others and work together to get things done. For us, for you, make do will never do. Good enough? Not even close. Come and do the best work of your life alongside lovely colleagues. Come to Saga.
And right now, we are looking for an Innovation Marketing Consultant to join our growing and fast paced team You will play a key role in shaping and delivering the marketing activities for the Innovation team by establishing Saga’s presence in new markets.
You will create striking and inspiring customer communications by collaborating with our Brand, Magazine and Digital teams and launching them through integrated multi channels - in other words, you’ll send the right message to the right customer at the right time
Additionally, you will use our data with your sharp insight to drive true data led decision making, suggesting ideas and improvements to our marketing strategies.
We’ll also give you access to a suite of Adobe tools - Adobe Campaign, Target and Analytics - that you can use to unleash your imagination and deliver limitless inspirational content
And in return, you can look forward to all the responsibility and involvement of an integral role, providing you with a rewarding and fast-paced career with an excellent benefits package.
If this is of interest to you then we would be keen to hear from you
Main Responsibilities
- Coordinating development and build of customer acquisition and engagement journey for innovation pilots and business / product launch.
- Help to shape the CRM action plan and work with the team to plan and execute campaigns that deliver to requirements.
- Fully utilise the tools and data available to design and deliver omni-channel campaigns covering all areas of communications.
- Analysis, segmentation and targeting of customers within internal database.
- Promote excellence and best practice in CRM and the use of Adobe, driving a CRM culture across the business.
- Excellent communication skills and strong interpersonal skills.
- Evidence of full ownership of CRM campaigns from inception through to analysis.
- Ability to lead workshops with integrity and accountability.
- Planning and organisation skills, project management skills.
- Ability to manage multiple priorities and meet challenging deadlines.
- Independent and highly self-motivated but able to work with multiple stakeholders.
- Analytical, presentation and report-writing skills.
- Knowledge of Adobe suite of tools preferable.
- Ambitious and enthusiastic personality who is open to helping with any task.
Our Saga Values:
- Precision Pace - Always owning and making things happen.
- Empathy - Always aware of others.
- Curiosity - Always asking why.
- Collaboration - Always one team, the Saga team
About The Company
Having spent our first 30 years focused on travel, Saga launched Saga Magazine and developed home and motor insurance and financial services in the 1980s. Private medical and pet insurance followed in the 1990s, along with the launch of our own cruise ship operation. The strength of the Saga brand provides the Group with the ability to develop in-house or partner with suppliers to offer our customers and members highly differentiated, competitively priced products which meet their evolving needs.
Saga exists to help our customers and members lead the life they want to lead. To succeed in this, we know that the most important thing to do is to listen to our customers and members. At the heart of our business model is our drive to know more about our customers’ wants and needs so we are best placed to serve them.
When you join Saga you will see that we are committed to treating all employees fairly and to offering equal opportunities in all aspects of employment and advancement.
We are an official Disability Confident Committed employer and ensure that our recruitment process is inclusive and accessible and we will make reasonable adjustments as required.
We are a member of the 30% Club and partner with Women Ahead which offers us a fantastic opportunity to take part in a leading, global, cross-company, leadership mentoring scheme to champion female talent.
We are a signatory of the Armed Services Covenant and have received a Silver Award from the Employer Recognition Scheme.
L1-MB1
Package Description
The standard benefits when you join Saga include:
- Remote working available where possible
- 25 days annual leave plus bank holidays with the choice to buy a further 5 days annual leave per year
- Free private medical insurance after 1 years' service
- Workplace Pension
- AXA Be Supported
- A range of reductions and offers from leading retailers, travel
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