Head of National Marketing

1 month ago

Leicester, United Kingdom Grounded Kitchen Full time

**Head of Marketing - F&B National Franchise Marketing**

As the scale of Grounded Kitchen grows, we’re looking to appoint a Head of Marketing to structure, drive and deliver on our national franchise strategy, encompassing both B2C & B2B audiences, defining the plans for our overall UK marketing activity and propositions.

You will inspire and develop an insight-led decision making culture within the team, improving our planning process, through a holistic and goal -oriented approach..

This is a perfect opportunity to drive the strategic direction of our brand through the development of our national, annual marketing strategy, encompassing content and campaign ideation and media planning, to include a critical path for the delivery of pre-planned content, (to fully encompass the volume & frequency of ads and posts across all our supported digital & social platforms) ideated and executed with clarity and precision, for our growing network of Franchise Partners.

In addition, you are passionate about our brand and will be instrumental in the development of bold, exciting campaigns, derived from well developed and conceived trend boards; quarterly LTOs/LTPs, and local marketing support for campaigns and events.

**Role Responsibilities**
- This is a national role and would require an individual to understand and represent Restaurant Franchise Partner (and other affiliate partner) interests in discussions across the business and beyond
- Develop and drive the national strategy of our rapidly emerging brand, and direct both content and social strategies and inform the overall growth marketing strategy, working in a fast-paced environment.
- Build strong relationships with franchisee teams and gain a deep understanding of GK’s landscape in each market as well the cultural and legal nuances of different markets
- Come up with bold ideas - campaigns, initiatives, tactics
- Develop our annual marketing strategy and calendar for our franchise partners, defining priority of messaging, the role for channels, and governing cohesive activity for seamless campaigns
- Implement and lead our marketing team on the process around decision making forums, both internally and externally
- Lead and work cross functionally on key strategic growth opportunities within marketing
- Lead on key strategic projects
- Identify ‘news worthy’ stories and insights that could be developed into meaningful and impactful thought leadership content and reports which will be picked up by the media
- Work with the social / digital media team to develop initiatives that go beyond media into content, digital publications, social, influencers
- Proactively offer new ideas on how we could better engage partners and improve the consumers understanding of what the brand stands for
- Champion thought leadership content development
- Oversee the workload and priorities of the day to day requirements around content creation, amends and development either within the team or through studio/freelancers
- Oversee production of the content on our Website, Help Center and blog. Influence content creation within our CRM programs and social/paid media platforms
- Work with an in-house designer/external agencies to bring your content to life
- Be the custodian of the tone of voice and brand guidelines that the wider teams need to follow
- Be the point of contact and key collaborator with all partnerships
- Deliver insights and recommendations around content performance
- Monthly, Quarterly & Annual Proposition Activity Planning: Understanding and defining market dynamics and expected ROI on seasonal activity
- Developing a robust and comprehensive templated planning and reporting framework
- Define messaging framework and the role for channels in external and external communications

**Your background**
- An experienced marketing professional (ideally with F&B space experience)
- Passionate about Grounded Kitchen and coming to us with the vision and energy required to lead out brand to even greater success
- Exceptional organisational and management skills
- A visionary, with an executional mindset, grounded in national strategy
- Competent in B2B, B2C campaign ideation & content creation (5+ years is essential)
- Someone who’s had exposure to the full marketing mix
- Experience with Marketing Automation platforms and CRM systems
- Strong analytical skills and financial acumen
- Experience managing both short and long term projects, with the ability to be both reactive and proactive
- Fluent English with an excellent standard of writing
- Excellent stakeholder management skills
- Strategic mindset with the willingness to act quickly and execute
- Flexible and adaptable attitude and must be able to remain calm and think clearly in high pressure situations
- Great attention to detail
- Ability to navigate across content analytics platforms and website reporting tools like Google Analytics
- An agile self-starter, comfortable with constant change and thriv

  • National Space Academy Regional Project Officer

    10 hours ago

    Leicester, United Kingdom National Space Centre Full time

    The National Space Academy provides education programmes, continuing professional development sessions (CPD) and careers events, designed to support schools’ curricula in science, technology, engineering and maths (STEM) using space as the inspirational context. This ground-breaking initiative combines world class expertise in space science and climate...

  • Head of Marketing and Deputy Director of

    1 month ago

    Leicester, United Kingdom ASCL Full time

    **Head of Marketing and Deputy Director of Communications** **Leicester, with hybrid-working offered.** **Salary starting from £64,396** **Full time. Permanent.** The Association of School and College Leaders (ASCL) is the leading professional association and trade union for all school and college leaders. We are proud to support and represent more than...

  • Head of Policy and Partnerships

    1 month ago

    Leicester, United Kingdom National Youth Agency Full time

    The National Youth Agency is excited to be recruiting for a Head of Policy and Partnerships professional. **Head of Policy and Partnerships - National Youth Agency Location**:Home based/remote working **Salary**:from £48,000 to £50,000 per annum **Hours**:Full Time, 37 hours **Contract**:Permanent **What we do** All young people deserve a productive,...

  • Head of Marketing

    6 days ago

    Leicester, United Kingdom Office Angels Full time

    We are recruiting for a Head of Marketing and for this role you MUST be from a retail background in Marketing.As the Head of Marketing the client will look at 1 day a week from home however this role is based in LeicesterAre you ready to take the next step in your marketing career and lead a dynamic team? We have an exciting opportunity for a Head of...

  • Head of Education, Skills and Work

    1 month ago

    Leicester, United Kingdom Ministry of Justice Full time

    **Head of Education, Skills and Work - HMP Leicester - 69932** **£39,674 - £45,625** **Leicester**: **Background to the Role** The reoffending rate has remained broadly static at around 29% since 2010. Reoffending is costing society approximately £18bn per year and almost half of all prisoners reoffend within 12 months of release. The Prisons Strategy...

  • Head of Marketing

    6 days ago

    Leicester, United Kingdom Office Angels Full time

    We are recruiting for a Head of Marketing and for this role you MUST be from a retail background in Marketing. As the Head of Marketing the client will look at 1 day a week from home however this role is based in Leicester Are you ready to take the next step in your marketing career and lead a dynamic team? We have an exciting opportunity for a Head...

  • Head of Marketing

    6 days ago

    Leicester, United Kingdom Office Angels Full time €85,000

    We are recruiting for a Head of Marketing and for this role you MUST be from a retail background in Marketing. As the Head of Marketing the client will look at 1 day a week from home however this role is based in Leicester Are you ready to take the next step in your marketing career and lead a dynamic team? We have an exciting opportunity for a Head of...

  • Head of Marketing

    6 days ago

    Leicester, United Kingdom Office Angels Full time €85,000

    We are recruiting for a Head of Marketing and for this role you MUST be from a retail background in Marketing. As the Head of Marketing the client will look at 1 day a week from home however this role is based in Leicester Are you ready to take the next step in your marketing career and lead a dynamic team? We have an exciting opportunity for a Head of...

  • Assistant Head of Marketing

    3 days ago

    Leicester, United Kingdom SolviT Recruitment Ltd Full time

    Assistant Head of Marketing Leicester LE20830 - 1730 Mon - Fri £25K - £30K Full Time - Permanent Job We are looking for an Assistant Head of Marketing to work within a small but very busy company in the Leicester (LE2) area. This is a unique role where you deal with all marketing activities within the company which includes a range of social media...

  • Assistant Head of Marketing

    4 days ago

    Leicester, United Kingdom SolviT Recruitment Ltd Full time

    Assistant Head of MarketingWant to make an application Make sure your CV is up to date, then read the following job specs carefully before applying.Leicester LE20830 - 1730 Mon - Fri£25K - £30KFull Time - Permanent JobWe are looking for an Assistant Head of Marketing to work within a small but very busy company in the Leicester (LE2) area.This is a unique...

  • Assistant Head of Marketing

    5 days ago

    Leicester, United Kingdom SolviT Recruitment Ltd Full time

    Assistant Head of MarketingLeicester LE2(Apply online only) Mon - Fri£25K - £30KFull Time - Permanent JobWe are looking for an Assistant Head of Marketing to work within a small but very busy company in the Leicester (LE2) area.This is a unique role where you deal with all marketing activities within the company which includes a range of social media...

  • Assistant Head of Marketing

    5 days ago

    Leicester, United Kingdom SolviT Recruitment Ltd Full time

    Assistant Head of MarketingLeicester LE2(Apply online only) Mon - Fri£25K - £30KFull Time - Permanent JobWe are looking for an Assistant Head of Marketing to work within a small but very busy company in the Leicester (LE2) area.This is a unique role where you deal with all marketing activities within the company which includes a range of social media...

  • Photographer/videographer

    2 months ago

    Leicester, United Kingdom National Space Centre Full time

    Job Title Photographer/Videographer Reports to Head of Marketing, National Space Centre Overall Purpose To work with the teams within the National Space Centre’s business units to produce video and photography to market the products and services, produce educational content, and document activities for stakeholders and funders. **Main Tasks** To...

  • Head of Marketing

    4 days ago

    Leicester, United Kingdom Office Angels Full time €85,000

    We are recruiting for a Head of Marketing and for this role you MUST be from a retail background in Marketing. As the Head of Marketing the client will look at 1 day a week from home however this role is based in Leicester Are you ready to take the next step in your marketing career and lead a dynamic team? We have an exciting opportunity for a Head of...

  • Head of Marketing

    5 days ago

    Leicester, United Kingdom Office Angels Full time €85,000

    We are recruiting for a Head of Marketing and for this role you MUST be from a retail background in Marketing. As the Head of Marketing the client will look at 1 day a week from home however this role is based in Leicester Are you ready to take the next step in your marketing career and lead a dynamic team? We have an exciting opportunity for a Head of...

  • Media and PR Officer

    6 days ago

    Leicester, United Kingdom National Space Centre Full time

    **Job Description**: Job Title - Media and PR Officer Reports to - Head of Marketing, National Space Centre Overall Purpose Main Tasks - Answer phone calls from journalists, responding to their questions. - Write press releases, from space news to events hosted by the Centre. - Manage all requests, from initial enquiry to completion, for filming on-site,...

  • Sales and Marketing

    2 weeks ago

    Leicester, United Kingdom Atlanta marketing LTD Full time

    *IMMEDIATE START* We are looking for a goal driven and highly motivated individual to join our sales team. Whether you have experience or none at all, or maybe just looking for a change of career! joining our team will allow you to unlock your full potential as you will be part of a thriving environment! What we offer: Free coaching and development Travel...

  • Assistant Head of Marketing

    2 days ago

    Leicester, United Kingdom SolviT Recruitment Ltd Full time €25,000 - €30,000

    Assistant Head of Marketing Leicester LE2 (Apply online only) Mon - Fri £25K - £30K Full Time - Permanent Job We are looking for an Assistant Head of Marketing to work within a small but very busy company in the Leicester (LE2) area. This is a unique role where you deal with all marketing activities within the company which includes a range of social...

  • Assistant Head of Marketing

    5 days ago

    Leicester, United Kingdom SolviT Recruitment Ltd Full time €25,000 - €30,000

    Assistant Head of Marketing Leicester LE2 (Apply online only) Mon - Fri £25K - £30K Full Time - Permanent Job We are looking for an Assistant Head of Marketing to work within a small but very busy company in the Leicester (LE2) area. This is a unique role where you deal with all marketing activities within the company which includes a range of social...

  • Assistant Head of Sales and Marketing

    4 days ago

    Leicester, United Kingdom Helicentre Aviation Ltd. Full time

    **About the Company** Helicentre Aviation was founded in 2001, originally based at Coventry Airport in the West Midlands, now headquartered at Leicester Airport with its multi-engine training and operations centre of excellence at London Oxford Airport. Since opening, its training academy, commercial and utility operations have gone from strength to...