CRM Campaign Executive

2 weeks ago

Welwyn Garden City, United Kingdom Tesco Full time

About the role
The CRM Campaign Executive role sits within the In-life and Retention team and reports into the Customer Journey Lead. The team is responsible for creating seamless personalised campaigns to drive customer loyalty and retention throughout the journey from joining to renewal.

You will be responsible for
As a CRM Campaign Executive, you will be responsible for the end-to-end delivery of the campaigns and programmes of activity. The role will support and manage the delivery and execution of best-in-class multi-channel communications (digital and direct/CRM) to achieve business outcomes.

Bringing your CRM expertise, you'll be required to:

- Be customer-centric
- Data driven and use customer insight to develop campaigns that achieve business and customer outcomes
- Build strong working relationships with all key media, creative agencies and associated partners to deliver the most effective, integrated communications
- Work with Insight & Analytics and agencies to understand performance and optimise campaigns to improve performance
- Embody an Agile mindset and culture to contribute to the growth in agile maturity of our business.

**Key responsibilities**:

- Customer Journey Development: As a CRM Executive, look for opportunities to develop and implement best-in-class communication journeys to drive incremental business benefit
- CRM Campaign Prioritisation: As part of the team, plan and prioritise campaigns and communications working collaboratively with various business functions to best drive business outcomes
- End
- to-end CRM Campaign Management: Responsible for briefing, delivery and execution of the agreed CRM priorities to deliver quarterly plans. Working collaboratively with commercial, insights, CX and brand teams, as well as external partners to meet budgets and deadlines
- Data and Capability: Maximise use of existing capability and data, and feed in to future development to improve relevancy
- Agency and Stakeholder Management: Build strong working relationships with all key media, creative agencies and associated partners to deliver the most effective, integrated communications and structured test and learn agenda as part of a wider optimisation roadmap

You will need
**Essential**:

- Prior experience in CRM & Digital media management for 2+ years
- Results-focused with previous CRM experience optimising towards conversion KPIs
- Experience of working with analytics & data teams
- Data driven and can interpret data to actionable insight and define customer segments
- Ability to manage multiple campaigns at the same time
- Effective communication skills
- Strong stakeholder & agency management experience

**Desirable**:

- Exposure to Telco/subscription based business models

About us
A 50-50 joint venture between Tesco and Telefónica O2 that was established back in 2003, Tesco Mobile has gone from strength to strength as we’ve launched into new services and markets. With more than 5 million customers, we’re the largest mobile virtual network operator in the UK. We’re proud to have an inclusive culture that’s uniquely Tesco Mobile, with a strong sense of community, plus all the benefits of working for one of the shareholders.

We care for human connection and we keep our customers at the heart of everything we do, which is why we’ve embraced the Agile way of working. Agile is more than just a methodology - it’s a liberating journey that puts customers and purpose first. It empowers us to self-organise, collaborate, co-create and rapidly inspect and adapt everything we do - allowing us to respond at pace to our customers’ needs. It encourages variety of thought and enables us to thrive, both individually and collectively.

We pride ourselves on being a company where everyone’s welcome and truly feels able to be themselves. We not only celebrate diversity but recognise the value and opportunity it brings in helping us to serving our customers, communities and planet a little better every day. We strive to build a workforce that reflects our customers, not only here in the UK, but worldwide. In offering many varying working patterns across our business, our aim is to attract a diverse range of applicants from all walks of life. If you’re as passionate as we are about providing the best customer experience, we’d love to hear from you.

We have recently announced that we will be moving towards a more blended working week - combining office and remote working. Our base will be the office, where we connect, collaborate and innovate - and there will be the expectation for everyone to be in the office more often than not. For Head Office roles we therefore expect colleagues to spend a proportion of their time at our offices.

We are supportive of colleagues having conversations with hiring managers about what office presence will look like in the context of the role.

What’s in it for you
We offer excellent benefits that help make Tesco a great place to work. T

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